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Growing Momentum Takes Choice to New Heights

Growing Momentum Takes Choice to New Heights

With its new brand identity, a bigger focus on the upscale segment, and a fresh crop of developers looking to build product, Choice Hotels has a lot of momentum behind it. David Pepper, chief development officer, recently sat down with ...

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Bringing a Contemporary Voice to Choice Hotels

Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a background in theater, publishing, and marketing, the relative newcomer to hospitality brings a fresh perspective to ...

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Choice Explores the Millennial Mindset in New Survey

In a new study, Choice Hotels has revealed travel habits of millennials. Polling 1,000 U.S. adults, ages 18-65 in partnership with The Center for Generational Kinetics, Choice chose to conduct the study to get a leg up on the competition ...

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Choice Builds Up European Footprint

Choice Builds Up European Footprint

Choice Hotels has accelerated it’s European expansion by opening 11 properties in the England, Ireland, France, Germany and Italy since October 2013. The five new properties in England include a Quality Hotel in Birmingham and one in Wolverhampton, a Comfort ...

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Year-End Results Show Positive Industry Uptick

Year-End Results Show Positive Industry Uptick

End-of-the-year earnings statements released by major hotel companies show that the industry ended 2013 on a positive note, with gains in RevPAR, occupancy, and ADR. Although some companies saw a drop in fourth-quarter revenues, year-end results for the majority remained ...

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Choice Ramps Up SkyTouch

Choice Ramps Up SkyTouch

Choice Hotels’ recent 2013 earnings call revealed just how well the markets have received its SkyTouch cloud-based property management software platform. On the call president and CEO Steve Joyce said, “The interest level is high, and we are matching it ...

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