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Hard Rock Primed for Growth

Hard Rock Primed for Growth

Jay Pecotte, senior director of project development of Hard Rock Hotels and Casinos, took some time to speak to LODGING about how the brand as adapted to the changing hospitality marketplace, as well as the massive growth opportunities it is ...

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Growing Momentum Takes Choice to New Heights

Growing Momentum Takes Choice to New Heights

With its new brand identity, a bigger focus on the upscale segment, and a fresh crop of developers looking to build product, Choice Hotels has a lot of momentum behind it. David Pepper, chief development officer, recently sat down with ...

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Bringing a Contemporary Voice to Choice Hotels

Bringing a Contemporary Voice to Choice Hotels

As VP of brand strategy for Choice Hotels, Anne Smith has been revamping the company’s image to project a more contemporary voice. With a background in theater, publishing, and marketing, the relative newcomer to hospitality brings a fresh perspective to ...

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Checking In with Pamela Barnhill of IBC Hotels

Checking In with Pamela Barnhill of IBC Hotels

In just the last few years, soft-branded hotels have gained significant traction in the lodging industry. Most of the major hotel companies have a soft brand, and now is truly the age of the independent hotel. However, Pamela Barnhill, president, ...

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