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Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

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Living in a Brand-Powered World

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent hotels. Many of them are aligning with major hotel companies and becoming part of a “soft ...

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Six Things To Consider When Choosing a Franchise

Six Things To Consider When Choosing a Franchise

Choosing a franchise is no simple task. Hotel owners must consider everything from their targeted market segment to the status of the hospitality company with which they will be entering a long-term agreement. LODGING spoke with Michael Tall, president and ...

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RLHC Adds Another 39 Deals in Q2 2017

RLHC Adds Another 39 Deals in Q2 2017

SPOKANE, Wash.—As the second quarter comes to a close, RLHC (Red Lion Hotels Corporation) announced that the company has closed 39 franchise deals since April 1, on top of 34 deals in the first quarter of 2017. RLHC brands have opened ...

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