Tag: brand prototypes
Homewood Suites by Hilton Debuts Prototype 10.0 and New Brand Identity
MCLEAN, Virginia – Homewood Suites by Hilton, Hilton’s extended-stay brand, revealed a comprehensive brand refresh complete with an all-new prototype design, Prototype 10.0, and...
Wyndham Garden Unveils Global Hotel Prototype
PARSIPPANY, N.J.—The upper-midscale Wyndham Garden brand is shedding light on its first global hotel prototype, designed to make travel easier and more carefree while...
Crowne Plaza Unveils Next Generation Guestroom
LONDON—Crowne Plaza Hotels & Resorts today unveils its next generation guestroom designed to meet the changing needs of today’s modern business traveler.
The brand worked...
Scott Meyer on Carlson Rezidor’s Country Brand Overhaul
Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was...
New Midscale Brand Prototypes Share Common Ground
Despite a strong overall recovery in the hotel industry, the midscale and upper midscale tiers have lagged behind in revenue growth. According to data...