Tag: Brand News
IHG Announces New Conversion Brand: Garner—an IHG Hotel
ATLANTA—IHG Hotels & Resorts (IHG) launched its new midscale conversion brand, Garner—an IHG Hotel. With a proposition of delivering "easy-going stays that get you...
Marriott Reveals StudioRes As New Name For Extended-Stay Brand
A couple of months after launching its new lower-midscale extended-stay brand concept, Marriott International has revealed that it will be known as StudioRes.
Previously referred...
Choice’s Ascend Hotel Collection Plans Seven More Properties for 2023
ROCKVILLE, Maryland—The Ascend Hotel Collection, part of Choice Hotels International, Inc., continued 2023 with six new agreements and added seven new properties to its...
Valor Hospitality Partners Americas Plans Corporate Restructure
ATLANTA—Valor Hospitality Partners announced a corporate restructure for the Americas division as the company plans for growth as a result of recent portfolio and...
Major Brands See White Space in Extended-Stay by Focusing on Cost
The extended-stay segment continues to attract new entrants at a dizzying pace as major brand companies look to identify “white space” in the chain...