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Alternative distribution landscape

Diversifying Hotel Distribution Strategies: Insights from the Boutique Lifestyle Digital Summit

Amid the rise of OTAs and an increasingly competitive hospitality space, independent hotels have had to find ways to differentiate their marketing and distribution...
Ian Schrager BLLA

“I Don’t Believe in Paradigm Shifts”: Ian Schrager Checks In at the Boutique Lifestyle...

Boutique hotelier Ian Schrager—founder of Ian Schrager Company and the mind behind brands including EDITION Hotels, in partnership with Marriott, and PUBLIC—is “quite convinced”...
BLLA Boutique Lifestyle Digital Summit

BLLA to Host First Digital Summit

  LOS ANGELES — The Boutique Lifestyle Leaders Association (BLLA) will combine two gatherings in a digital event this fall. The Boutique Lifestyle Digital Summit...
LODGING On Demand — Episode 9: Considerations for Boutique Hotels

Episode 9: Considerations for Boutique Hotels

LODGING Editor Kate Hughes speaks with Ariela Kiradjian, Partner and COO of Boutique Lifestyle Leaders Association (BLLA), Fran Kiradjian, Founder and CEO of BLLA,...

Ariela and Frances Kiradjian on BLLA’s New Websites and Member Programs

Earlier this week, the Boutique Lifestyle & Leaders Association (BLLA) announced a soft relaunch of two of the association’s websites, as well as new...
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