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Using Small Data to Maximize On-Property Spend

Using Small Data to Maximize On-Property Spend

There is a significant buzz in the industry around the use of big data, but less so around small data. Small data is easily attainable and less complex than big data, which is defined by billions or trillions of records ...

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Mobile’s Major Impact on Hospitality

Mobile’s Major Impact on Hospitality

All of the major hotel companies recognize the importance of mobile to their business plan, with many launching proprietary apps that aim to capture a greater share of bookings from potential guests who are glued to their smart phones. Long ...

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Four Ways to Use Big Data in Hospitality

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s what Big Data is all ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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