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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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Nara Launches New Travel Vertical

Nara Launches New Travel Vertical

CAMBRIDGE, Mass.—Nara Logics, a computational neuroscience company that analyzes and personalizes Web data, has added hotel recommendations to its personal Internet portal, Nara.me, which is powered by a proprietary algorithm that also provides restaurant recommendations. The new hotel product leverages ...

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