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Mobile’s Major Impact on Hospitality

Mobile’s Major Impact on Hospitality

All of the major hotel companies recognize the importance of mobile to their business plan, with many launching proprietary apps that aim to capture a greater share of bookings from potential guests who are glued to their smart phones. Long ...

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Four Ways to Use Big Data in Hospitality

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s what Big Data is all ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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How Much Guest Data Do You Have a Right to Use?

How Much Guest Data Do You Have a Right to Use?

Using big data to gain insights about hotel guests is a relatively new development in the lodging industry. When done right, it can provide actionable intel to hoteliers that can boost room rates and drive more business to loyalty programs ...

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Nara Launches New Travel Vertical

Nara Launches New Travel Vertical

CAMBRIDGE, Mass.—Nara Logics, a computational neuroscience company that analyzes and personalizes Web data, has added hotel recommendations to its personal Internet portal, Nara.me, which is powered by a proprietary algorithm that also provides restaurant recommendations. The new hotel product leverages ...

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