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Best Western Talks Education and Training

Best Western Talks Education and Training

The hotel industry is fast paced and ever-changing, but educational programs can help owners and their staff members stay afloat. Best Western International’s education and training team strives to provide owners with the latest information, tools, and expert training, which ...

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Best Western Opens Fourth Premier Hotel in Indonesia

Best Western Opens Fourth Premier Hotel in Indonesia

Best Western International has unveiled a new hotel in Solo, Central Java—its fourth upscale Premier-branded hotel in Indonesia. Rising 82 meters, the new Best Western Premier Solo Baru is Solo’s tallest hotel. The hotel features a spa, an outdoor infinity-edged ...

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Selling the Experience in Lifestyle Hotels

Selling the Experience in Lifestyle Hotels

If Josh Wyatt ever really struck it rich, he’d get rid of all his possessions and travel the world. The 41-year-old chief strategic officer of Generator Hostels is far more interested in having great experiences than getting bogged down by ...

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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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