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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Best Western International Reaches Milestones

Best Western International Reaches Milestones

PHOENIX—Best Western International set a brand record achieving a North American revenue per available room (RevPAR) index of 111.2 in 2014. This follows the company’s previous two year record of a RevPAR index of 110 or above and represents a ...

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Jayesh Patel to Serve as Best Western Board Chairman

Jayesh Patel to Serve as Best Western Board Chairman

PHOENIX—Best Western International announced that its board of directors has elected Jayesh ‘Jay’ Patel as board chairman for 2015. He was elected a director in November 2010 and re-elected in 2013 to represent the interests of Best Western hotel owners ...

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