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Making the Brand: Jennifer Gribble on Developing avid hotels

Last year, IHG announced its plans for a new midscale brand—avid hotels. With more than 100 franchise agreements on the books a year after...
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IHG’s avid hotels Marks First Anniversary

ATLANTA—InterContinental Hotels Group (IHG) this week celebrated the first anniversary of avid hotels, the company’s newest mainstream brand. Since the brand’s launch, IHG has signed...
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LODGING Insider: Jennifer Gribble Explains IHG’s New avid hotels Brand

LODGING meets with Jennifer Gribble, vice president, Americas, Holiday Inn Express and avid hotels, IHG, at avid's first-ever location in Quail Springs outside of Oklahoma City...
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The Importance of Brand Differentiation in the Midscale Space

When travelers are searching for a hotel stay, there are dozens of options for them to choose from—ranging from high-end luxury properties to your...
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IHG’s First avid hotel Comes To Life Less Than a Year After Launch

Last year, IHG announced its plans for a new midscale brand—avid hotels. Developed with extensive input from both owners and guests, the brand is...
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