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New Hotel Booking App Targets Millennials

New Hotel Booking App Targets Millennials

TripCraft, a mobile solutions provider, launched a new hotel booking application and website, Vir.al. The app targets so-called Millennials, one of the faster growing demographics. Using curated, experience-based and destination-specific content, Vir.al enables users to create unique travel experiences in ...

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Authentic Hotels Are Not a Myth

Authentic Hotels Are Not a Myth

The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the hotel industry. That is now changing, as more hoteliers recognize one of the key learnings from ...

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