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Plantation on Crystal River Joins the Ascend Collection

Plantation on Crystal River Joins the Ascend Collection

CRYSTAL RIVER, Fla.—Located on Florida’s Nature Coast, the Plantation on Crystal River announced today that it will join Choice Hotels International as a member of the Ascend Hotel Collection. As part of the Ascend Hotel Collection, the Plantation will have ...

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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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