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Predictive Analytics Improve Hiring, But Access Is Limited

Predictive Analytics Improve Hiring, But Access Is Limited

Dallas, Texas—HR professionals overwhelmingly agree that predictive analytics would help them hire and develop employees to perform better, but only one in three have access to data during the talent selection and development process. That’s according to a survey conducted ...

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Four Ways to Use Big Data in Hospitality

Four Ways to Use Big Data in Hospitality

A hospitality business has countless ways to collect snapshots of consumer data—past travel bookings, seasonal sale trends, and more. But without looking at all of the data together, the business is missing key insights. That’s what Big Data is all ...

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Don’t Be Creepy: Best Practices When Using Guest Data

Don’t Be Creepy: Best Practices When Using Guest Data

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location on social media, or signing up for a delivery or ...

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Clarabridge Acquires Market Metrix

Clarabridge Acquires Market Metrix

RESTON, Va.—Clarabridge Inc., a provider of intelligent Customer Experience Management (CEM) solutions, has announced the acquisition of Market Metrix, an Enterprise Feedback Management (EFM) platform in the leisure and hospitality industries. Market Metrix will complement and extend Clarabridge’s analytics and ...

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