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TripAdvisor Rolls Out Sponsored Placements

TripAdvisor Rolls Out Sponsored Placements

NEEDHAM, Mass.—TripAdvisor today launched Sponsored Placements, a new advertising option for accommodation businesses to place properties above users’ search results. The company says that businesses can set up a Sponsored Placements campaign by selecting from three monthly cost-per-click budget options ...

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How Facebook is Adapting to be More Competitive for Hotels

How Facebook is Adapting to be More Competitive for Hotels

Sharing content on a hotel’s Facebook page without paying to promote doesn’t typically generate much of a return—if any—for hoteliers. That’s thanks to the ever-dwindling rate of organic reach—the rate of Facebook users that a company can reach for free ...

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Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company’s midscale Sleep Inn brand. The print and digital ads, which debuted across several industry trade publications, highlight what that brand says really matters to developers—a strong, long-term return ...

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