ROCKVILLE, Md.—Choice Hotels International Inc. is pleased to announce that its president and CEO, Steve Joyce, has assumed the chairmanship of the International Franchise Association (IFA).
“It’s an honor to be chairman of the IFA, and I look forward to working closely with the IFA executive committee and board of directors as we represent and advocate for pro-growth policies that support the interests of franchisors, franchisees and suppliers,” Joyce commented.
With a career in the lodging industry spanning over three decades, Joyce has led Choice Hotels since 2008, and has a proven track record of developing and growing some of the best-known hotel brands in markets worldwide.
Joyce has long been involved in the lodging and franchise industries and the global business community. He comes into the role of IFA chairman after previously serving as IFA’s vice chairman. A long-standing IFA member, Joyce has held many additional leadership roles, including serving in the leadership chairs since 2011 and a board member since 2001, IFA Educational Foundation Executive Committee first vice chairman (2012-2013) and Franchisor Forum chairman (2003-2010). He has served on multiple IFA committees that provide guidance to the organization, including chairing the Long Range Planning Committee in 2009, as well as chairing the IFA 2014 Convention Committee.
“Franchising is woven into the fabric of American commerce,” Joyce added. “It is a uniquely American proposition, which provides a robust path for individuals to achieve the American dream. As chairman, I will continue our strategic focus to ensure that IFA is inclusive of both franchisees and franchisors, so that together, we can continue to build this important industry for our economy.”