Multi-brand global hotel company Starwood Hotels and Resorts Worldwide franchises six of its 11 brands, ranging from upper-end select-service Aloft and Four Points by Sheraton to its upper-upscale brand, Westin. Based in Stamford, Conn., Starwood has more than 550 hotels in its Americas portfolio. However, what is on everyones’ mind is the pending merger with Marriott International. Initially announced in November 2015, the merger hit a couple of speed-bumps (such as a surprise bid for Starwood from Chinese firm Anbang), but is expected to finalize this quarter. However, the impending merger with Marriott has not stopped Starwood from expanding its business and making major moves in the industry. In March, the company signed three new hotel deals in Cuba, making it the first U.S.-based hospitality company to enter the Cuban market in nearly 60 years. One of the deals included making long-time Havana icon, Hotel Inglaterra, a part of Starwood’s Luxury Collection, and turning the Hotel Quinta Avenida into a Four Points by Sheraton. The latter opened to the public on July 1.
• Cost per key | Not disclosed
• Ownership Split | 90 (55,073 rooms) corporate-owned and 468 (107,750 rooms) franchised
• Rewards Program | Starwood Preferred Guest
• Contact | firstname.lastname@example.org