DALLAS—Room Key, an experience-tailored hotel search engine created by six of the world’s leading hotel companies, is teaming up with Stand Up To Cancer (SU2C) to raise a minimum of $3 million to support collaborative cancer research.
The new Stay the Night, Join the Fight campaign encourages travelers to turn a basic task—booking a hotel—into a powerful and unlimited fundraising tool. For every hotel stay reserved through Roomkey.com, Room Key will donate $1 to SU2C, empowering guests to help support groundbreaking cancer research simply by clicking “book.”
The more stays booked through Room Key, the more funds will be raised—no limits. In fact, to kick off the campaign’s fundraising efforts, Room Key is amplifying donations made to SU2C in the first month, by giving $5 per stay booked through April 30, 2014.
“We asked ourselves, ‘What can we do to make the very simple task of booking a hotel room more meaningful—to our guests and to our partners?’” said Room Key Chief Marketing Officer Stephany Verstraete. “We found our answer in this incredible campaign with Stand Up To Cancer, a tremendous charitable program that facilitates collaboration among leading cancer researchers to get new therapies to patients quickly.”
“By galvanizing the universe of business and leisure travelers and the hospitality industry through this exciting campaign with Room Key, we’re able to create additional awareness and build even broader public support for our efforts,” said Rusty Robertson, SU2C co-founder. “Just as we emphasize collaboration among our researchers, Room Key embraces the same collaborative approach among hotels for the benefit of guests. But beyond that, it’s Room Key’s sheer commitment to helping us spread the word and raise meaningful funds that will allow us to deliver effective treatments to patients faster.”