DENVER—RLH Corporation signed the company’s first Signature hotel since introducing the brand’s refresh. Signature San Francisco will be in the SOMA district, and is being revitalized and repositioned from a dated hotel into a vibrant and bold boutique hotel experience through focused renovations to guestrooms and common areas.
The 34-room property will include two suites and will be outfitted with mid-century modern furniture, fun textures, and complementary design elements to craft a retro-modern feel with all the conveniences and comforts today’s traveler has come to expect.
“Signature San Francisco is the ideal property for our first re-designed Signature hotel,” says Amanda Marcello, vice president of brand management for Signature at RLH Corporation. “With distinctive, mid-century modern design, Signature’s design intent and brand elements help a variety of assets gain modern style, market appeal, and a differentiated brand identity, positioning properties to gain rate elasticity, increase revenues, garner customer attention, and significantly improve return on invested capital for our hotel owners.”
Signature San Francisco will be located at 259 7th Avenue—three blocks from Westfield Center and five blocks from Moscone Center, the city’s popular convention center. The hotel will have Apple TVs, mobile check-in, and mobile key solutions to give travelers to this tech-focused city seamless access.