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Red Roof

Based in Columbus, Ohio, Red Roof has a mix of company-owned and franchised units in its portfolio (127 and 372, respectively, in the United States). To help differentiate its hotels from other economy brands, in 2013, Red Roof introduced Red Roof PLUS+, an upgraded version of the traditional economy-tier Red Roof Inn prototype. Upgrades range from a renovated lobby to higher-end mattress and bedding packages, flat-screen TVs, mini refrigerators, microwaves, new furniture, and spa-inspired bathrooms. This approach has been a great success, and Red Roof is consistently rated among leaders in guest satisfaction by J.D. Power and Associates. It’s also opening a lot of new properties. In January, Red Roof opened its 500th Inn in Biloxi, Miss., as well as its 50th PLUS+ location in Irondale, Ala. Red Roof has also turned its focus toward technology, launching a mobile-first website that capitalizes on guests’ booking preferences. The intuitive and responsive new website includes an “Along-a-Route” feature, which pinpoints a user’s location and the direction in which they’re traveling to recommend properties along their route to improve the experience of booking a hotel room when on the road.

» Ownership split (U.S. properties) | 127 corporate-owned or managed and 372 franchised
» Rewards program | Redicard
» Length of contract | 20 years
» Contact | Phil Hugh, phugh@redroof.com


Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/StatesU.S. Pipeline
Red Roof Inn Since 1996Providing guest savings without sacrificing comfortEconomyDays Inn, Microtel, Motel 6, Rodeway Inn, Sleep Inn, Super 8Application: $3,000
Franchise: $27,000
Royalty: 4.5% GRR
Marketing: 4% GRR

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