Home / Franchise Guide / RLH Corporation
RLH Corporation

RLH Corporation

In recent years, RLH Corporation has acquired a number of new brands and has strategically focused on investing its capital in the franchising business rather than in ownership of hotel assets. Last year, the company leaned into its asset-light strategy by listing 11 of its 18 remaining owned properties for sale, and had successfully sold nine as of July. Meanwhile, RLH Corporation has continued adding franchise agreements, acquiring the Knights Inn brand from Wyndham in May, which boosted its portfolio with 350 additional economy franchise contracts. By the end of 2018, the company plans to consolidate its 13 brands to nine conversion-friendly brands. To onboard even more franchisees, it developed Franchiseasy, a user-friendly tool to help potential owners secure a franchise from a mobile phone.

AT A GLANCE:
» Ownership split (U.S. properties) | 21 corporate-owned or managed and 1,091 franchised
» Rewards program | Hello Rewards
» Length of contract | Not disclosed
» Contact | Roger Bloss, roger.bloss@rlhco.com, 954-509-7910

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomerU.S. PropertiesU.S. Pipeline
Americas Best Value Inn Since 1990A brand that offers a comfortable bed, complimentary breakfast, and the promise of a great day ahead.EconomySuper 8, Rodeway Inn, Red Roof InnApplication: $1,500
Royalty: $23/first 50 rooms;
$19.50 next 25; $18.50 over
75 ($940/month minimum)
Marketing: $15,000 up to 50 rooms + $150/additional room
Value-seekers81131
Country Hearth Inn & Suites Since 1994A flexible and efficient brand that's there for travelers when they need it.EconomyMagnuson HotelsApplication: $1,500/5-year contract; $4,999/3-year contract; $9,999/1-year contract
Royalty: 4% GRR
The independents401
Knights inn Since 1974Convenient locations, reliable essentials, and a friendly staff at a thrifty price.EconomySuper 8, Rodeway Inn, Red Roof InnApplication: $1,500
Royalty: $23/first 50 rooms;
$19.50 next 25; $18.50 over
75 ($940/month minimum)
Marketing: $15,000 up to 50 rooms + $150/additional room
Value-conscious business and leisure travelers3700
Guesthouse International Since 1991A brand that focuses on getting all the comforts of home just right.Upper-economyQuality Inn, Baymont Inn & Suites, Days Inn, Surestay, Econo LodgeApplication: $20,000 up to 70 rooms +$150/additional room
Royalty: $50/room/month
No-fussers282
Signature Inn Since 2014Retro but far from vintage, this brand is familiar and vibrant with a lively spirit.Upper-economy, affordable boutiqueQuality Inn, Baymont Inn & Suites, Days Inn, Surestay, Econo LodgeApplication: $20,000 up to 70 rooms +$150/additional room
Royalty: $50/room/month
Modern day ramblers20
Red Lion Inn and Suites Since 1999Vibrant and authentic, a place where friendly staff helps guests squeeze the most fun out of their stay.Midscale Select-serviceHoliday Inn Express, Fairfield Inn & Suites, Comfort Inn, Best Western Core, La Quinta Inn & SuitesApplication: Greater of $300/room or $40,000
Royalty: 5% GRR
Marketing: $10,000-$20,000 (includes initial marketing materials)
Extra milers399
Red Lion Hotels Since 1999The base camp for great adventures. A place where travelers can recharge and groups can plan out their next journey.MidscaleCrowne Plaza, Wyndham Hotels, Holiday Inn, Radisson, Clarion Inn, RamadaApplication: Greater of $300/room or $60,000
Royalty: 5% GRR
Marketing: $10,000-$20,000 (includes initial marketing materials)
Extra milers454
Settle Inn Extended Stay Since 2005Big, comfy studio rooms, neighborly service, and lots of space to relax.Midscale Extended-stayStaybridge Suites, Towneplace Suites, Candlewood Suites, Mainstay SuitesApplication: $20,000
Royalty: $50/room/month
Marketing: $10,000-$20,000 (includes initial marketing materials)
Self-reliants10
Signature Since 2017Evoking the golden age of mid-century travel, this brand also provides guests with all of today's modern conveniences.MidscaleCrowne Plaza, Wyndham Hotels, Holiday Inn, Radisson, Clarion Inn, RamadaApplication: Greater of $300/room or $40,000
Royalty: 5% GRR
Marketing: $10,000-$20,000 (includes initial marketing materials)
Modern day ramblers00
Hotel RL Since 1999An experience of all things authentic, creative, and curious, offering a taste of the local scene.Upscale BoutiqueCrowne Plaza, EVEN Hotels, Wyndham Hotels, RadissonApplication: $50,000
Royalty: $1,000/room/year; $100,000 minimum
Marketing: $10,000-$20,000 (includes initial marketing materials)
Professional nomads ("Promads")85

Back to Franchisor List

Scroll To Top
CLOSE
CLOSE