CHICAGO—Preferred Hotels & Resorts has announced its 2015 year-end results. Last year, the company marked a major milestone in its 48-year history by generating more than $1 billion in reservations revenue on behalf of its member hotels worldwide, a 15 percent increase over the previous year. In a pivotal move, Preferred Hotels & Resorts successfully executed a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, and also welcomed 91 new properties across 35 countries to its global portfolio.
“Preferred Hotels & Resorts successfully achieved several major milestones in 2015, and I am incredibly proud of these accomplishments that have us well positioned for significant, focused growth,” said president and CEO Lindsey Ueberroth. “With an innovative approach to hospitality, we remain steadfast in our commitment to providing curated travel experiences and innovative travel services with a continuous focus on brand integrity. We are excited to undertake the many opportunities for growth and collaboration that 2016 will bring.”
When Preferred Hotels & Resorts introduced its new master brand architecture on March 4, 2015, the company kicked off a series of events to support its goal of driving stronger brand clarity and greater awareness for its one-of-a-kind portfolio. These programs included a 14-country public relations tour by Ueberroth and key executives to educate global media audiences on the mission of the new Preferred Hotels & Resorts; the launch of Preferred Travel magazine, which is available in each of the brand’s 650 member hotels worldwide; and the introduction of #ThePreferredLife, a comprehensive social media campaign that inspires travelers to pursue and share authentic, memorable travel moments. A new brand ad campaign and further updates to its website will be unveiled later this year.
Preferred Hotels & Resorts also expanded its global portfolio to offer more options in key destinations. In 2015, the brand marked first-time presence in Israel, Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort & Spa, respectively, and enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida, and Seoul. Among the other properties that joined the portfolio include Wanda Reign on the Bund (Shanghai); Bernini Palace Hotel (Florence, Italy); NOMO SOHO (New York); Monte-Carlo Bay Hotel & Resort (Monaco); The Cove, Eleuthera (Bahamas); Carlton Ambassador (The Hague, Netherlands); Nassima Royal Hotel (Dubai); Hotel Mousai (Puerto Vallarta, Mexico); Discovery Shores Boracay (Philippines); QF Hotel Dresden (Germany); and Hotel Emma (San Antonio, Texas).