LAUDERDALE-BY-THE-SEA, Fla.—The new Plunge Beach Hotel, located in the town of Lauderdale-by-the-Sea, will make its grand debut in April 2017.
Managed by Hospitality Ventures Management Group, the 163-room oceanfront hotel complex, formerly the site of the Florida Beach Hotel, is located at 4660 El Mar Drive between A1A and the Atlantic Ocean.
Unlike many of the town’s current vacation accommodations, the Plunge Beach Hotel offers direct beach access. The resort is comprised of three individual buildings—the Island, Beach and Bungalow—with their own vibe and design aesthetic.
The hotel incorporates a contemporary flair to its food, fun, music, technology, recreational activities, and accommodations.
“We discovered an untapped consumer market, which until now, hadn’t catered to the emerging class of millennials and young families who desire an off-the-radar, experiential vacation,” said Paul Ditheridge, director of marketing for Plunge Beach Hotel. “We designed Plunge to fill this void and are thrilled to introduce beach lovers to our authentic, anything-but-boring retreat.”
Among the resort’s perks is the Backflip Beach Bar, a toes-in-the-sand beach bar. It will be open to hotel guests and locals alike, along with Octopus Lobby Gastropub and a coffee shop. The hotel’s amenities include a beachfront swimming pool with ocean views, free WiFi, a 24-hour fitness center, and street level parking.
“Our redevelopment crew has worked round the clock for the past year and a half so we can debut Lauderdale-by-the-Sea’s new vacation escape,” said Doug Barrow, general manager of Plunge Beach Hotel. “With our spacious beach setting we can easily accommodate groups and hope to host year-round social events and beachfront weddings in style.”
With access from three South Florida international airports and Port Everglades, the town attracts visitors from around the world to its natural reefs for off-shore scuba diving, its fishing pier and walkability to a variety of shops and restaurants.