MEMPHIS, Tenn.—Belz Enterprises announced that it has established Peabody Hotels and Resorts, a hotel and resort management venture that will leverage the ongoing success of the Peabody brand. The Memphis, Tenn.-based company is moving into asset/brand management within the luxury hotel segment and will begin seeking hotels in primary markets throughout the U.S. to become Peabody-branded hotels.
Belz Enterprises will continue to own and operate The Peabody Memphis as it has since the Belz family purchased the historic hotel in 1975, restored and reopened it in 1981. “The Peabody Memphis will be the flagship property of Peabody Hotels and Resorts, one that all future hotels under our management will be modeled after,” said Douglas V. Browne, president, Peabody Hotels and Resorts.
The transition into hotel and resort brand management is a goal that Belz Enterprises has been quietly working toward for the past few years. “It’s rewarding to see our plans finally coming to fruition,” said Browne.
Moving forward, Peabody Hotels and Resorts will begin researching and evaluating properties that have potential to become a Peabody branded hotel. Under the management of the company, properties would not only take on the Peabody name, but adopt the core standards, values, and traditions. Also, like the flagship property, The Peabody Memphis, each hotel would become home to five North American mallard ducks that would continue the 80-year tradition of the March of the Peabody Ducks.
“We’ll be looking for independently-owned properties in the full-service, luxury sector that are looking to gain a unique presence within their market. We’re eager to work with hotel owners that want to be partners in this process and see their properties fitting within the Peabody brand and carrying the Peabody name,” said Browne.