PALMA DE MALLORCA, Spain—The newest addition to the Innside by Meliá hotel brand will bring a lifestyle business experience, efficient and smart service, contemporary design, and the latest technology to New York City’s NoMad area when it opens 2016. With the signing of a new hotel in New York City, Meliá Hotels International continues progressing with its global growth strategy, which during 2013, achieved the milestone of hotels in 40 countries around the world.
The new Innside Manhattan will be located in a 20-story new-ground-up-construction building. Just a few minutes from the Empire State building, and a short distance from Times Square, the hotel’s proximity to Penn Station and Madison Square Garden provide convenient transportation connectivity along with a privileged location. With 313 rooms, a three-meal restaurant, bar and meeting rooms, the new Innside will complement the flourishing development surrounding the NoMad area.
As part of its aggressive growth strategy, Meliá Hotels International plans to open new hotel projects in key gateway cities such as New York, Miami, and Los Angeles, geared toward leisure and business tourism, all supported by the group’s strong Mediterranean heritage and international leadership in the leisure tourism segment.
“We have identified specific, large North American cities, whose Latin influence and cosmopolitan atmosphere provide brands like Meliá, Me by Meliá, and Innside by Meliá an extraordinary opportunity for development,” said Gabriel Escarrer, vice chairman and CEO of Meliá. “It has long been a goal for us to establish a presence in New York City, and Innside by Meliá is the perfect opportunity for us to do so as its already a tremendously successful brand in Europe for both business travel and urban escapes.”
“The significance of this property to MHI is profound, and the German-originated brand will bring a fresh and innovative hotel concept to North America,” said Alvaro Tejeda, VP of Meliá for the Americas. “With MHI’s aggressive strategy for the growth and development of Innside as an international brand whose versatility, and functionality, as well as the profitability offers true assets for developers, we have been able to leverage new business opportunities and projects within Europe, China, Indonesia, and Latin America.”