Marriott, based in Bethesda, Md., is known for working with a loyal group of repeat franchise partners. This strategy has repeatedly shown its worth, and Marriott currently boasts more than 3,700 properties in the Americas alone, with many, many more in the pipeline. However, this year, the company’s acquisition strategies are at the top of everyones’ minds. Thanks to Marriott, the global lodging industry is about to undergo some major changes.
Since last year’s LODGING Franchise Guide, the hospitality landscape has shifted dramatically because of one word on everyone’s lips: Consolidation. After a months-long negotiation process that included a few curveballs from an unsolicited Chinese bidder, Marriott International and Starwood Hotels & Resorts announced on April 8 that stockholders approved the merger of the two hotel companies. Together, Marriott and Starwood will become a 30-brand hospitality giant that includes popular franchised brands such as Marriott’s Moxy Hotels and Starwood’s Aloft. As of press time, the only remaining country from which the merger still requires regulatory approval is China. By this time next year, it’s likely that Marriott and Starwood will be joined as one.
• Ownership Split | 791 corporate-managed and 2,960 franchised
• Rewards Program | Marriott Rewards
• Length of Contract | Varies
• Contact | 301-380-3200, marriottdevelopment.com