MILWAUKEE, Wis.—Marcus Hotels and Resorts has reintroduced its Miller Time Pub and Grill concept, creating a comfortable, neighborhood social spot while paying homage to its beer-inspired roots. Marcus Hotels and Resorts revealed the new Miller Time Pub and Grill concept at the restaurant’s original location at the Hilton Milwaukee in Milwaukee, Wis. this week. The company plans to open its second restaurant location at the Cornhusker, a Marriott Hotel in Lincoln, Neb., in August. Additional locations for the new Miller Time Pub and Grill concept are being considered.
The new concept is about the perfect pairing of beer and food. To enhance the dining experience, the restaurant, in partnership with brewer MillerCoors, offers more than 25 draft options and more than 50 brands of beers in a variety of growlers, yards, or flights. Changes to service include staffed certified cicerones (beer experts) who are trained and tested on their beer knowledge, and available to help guests find ideal beer pairings for every menu selection. The expanded menu features a variety of specially crafted burgers, along with lighter, healthier salads and hearty entrees. The new brand offers a beer of the month, happy-hour drafts, beer dinners, and beer flights.
Keeping the storied history of MillerCoors in mind, the concept will feature MillerCoors décor, including a collection of iconic memorabilia and artifacts, photos and vintage ads, as well as a retail area. The restaurant also features a High Life Lounge area with soft seating for group gatherings and a variety of live entertainment. A large, 30-foot bar serves as the focal point of the restaurant.