Mandarin Oriental Launches New Social Platform

HONG KONG—Mandarin Oriental Hotel Group announces the launch of Fans of MO, a new social platform where guests can share personal photos and notes about their favorite experiences at Mandarin Oriental hotels around the world.

Visitors to the site are invited to explore individual guest experiences through a collage of images and user-generated posts, which are hand-selected and continuously refreshed. By creating a guest profile on mandarinoriental.com, users can share why they are fans by uploading their favorite Mandarin Oriental moments directly to the website. A signature monogrammed tile with the user’s initials accompanies each published post.

Mandarin Oriental’s Fans of MO also gives visitors the ability to book a hotel stay directly from its guest-generated content; within certain posts, users can click to “reserve this experience.” Guests can also share posts via email, Pinterest, Facebook, and Twitter.

Advertisement

In addition to guest-generated content, users will find special posts from Mandarin Oriental’s celebrity fans which are integrated into the content stream. The platform also allows guests to search for experiences based on specific interests, such as are and design, destination, service, food and wine, and spa and wellness. Fans of MO also allows users to further refine their search by selecting posts on individual hotels.

“Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO. We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world,” said Jill Kluge, group director of brand communications.