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Magnuson Hotels

Magnuson Hotels operates three related brands in three separate industry sectors: Magnuson Grand with five properties operating in the upscale category, Magnuson Hotel with 78 properties operating in the midscale segment, and M Star Hotel with 15 properties focuses on the economy tier. Yet Magnuson, which is based in Spokane, Wash., operates as an independent hotel group as opposed to a traditional franchise operation. Hotels participating in the Magnuson system receive global brand representation, including a hotel reservation network, access to worldwide global accounts, and a number of internet booking channels. Last year Magnuson announced a partnership with Paris-based Louvre Hotels Group to place both company’s combined inventories on a shared distribution platform, an agreement that combined the companies resources and technologies to reciprocally sell one another’s room nights in noncompeting territories. In February, Magnuson announced a new initiative that would reinvest 20 percent of membership fees into co-op marketing endeavors.

SNAPSHOT:
Cost per key | Not disclosed
Ownership Split | Zero corporate-owned and 98 (7,357 rooms) franchised
Rewards Program | Star Club
Length of Contract | 5, 7, or 10 years
Contact | KC Cook, 866-904-1309, info@magnusonhotels.com

Click Here for this listing in Lodging August’s Digital edition.

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/States
M Star Hotels Since 2008Hotels focusing on business and family leisure guestsEconomy to upper-economyRodeway Inn, Travelodge5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
15/10
Magnuson Hotels Since 2008Individually owned and operated properties with clean and comfortable rooms at a great valueMidscaleBest Western, Ramada, Days Inn, Holiday Inn, Quality Inn5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
78/27
Magnuson Grand Since 2008Hotels and resorts with catering and on-site restaurantsUpscaleBest Western Premier, Crowne Plaza, Hilton, Marriott, Radisson5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
5/5

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