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Magnuson Hotels

Magnuson Hotels

Magnuson Hotels operates three related brands in three separate industry sectors: Magnuson Grand Hotels with 20 properties operates in the upscale category, Magnuson Hotels with 121 properties operates in the midscale segment, and M Star Hotels with 34 properties focuses on the economy tier. Yet Magnuson Worldwide, which is based in Spokane, Wash., operates as an independent hotel group as opposed to a traditional franchise operation. Hotels participating in the Magnuson system receive global brand representation, including a hotel reservation network, access to worldwide global accounts, and a number of internet booking channels. Magnuson has alliances with Europe’s Louvre Hotels Group and China’s Jin Jiang Hotels. Collectively these entities represent more than 8,000 hotels and 800,000 guestrooms. Earlier this year, Magnuson also announced a partnership with the Asian American Hotel Owners Association (AAHOA) that provides AAHOA members with access to Magnuson Hotels’ global reservation system, enabling AAHOA’s thousands of independent hoteliers access to online bookings.

AT A GLANCE:
» Number of U.S. Properties | 1,048
» Rewards program | Star Club Loyalty Programme
» Length of contract | 5, 7, or 10 years
» Contact | KC Cook, info@magnusonhotels.com, 866-904-1309

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. Properties/States
M Star Hotels Since 2008Hotels focusing on business and family leisure guestsEconomyRodeway Inn, Travelodge5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
34/10
Magnuson Hotels Since 2008Individually owned and operated properties with clean and comfortable rooms at a great valueMidscaleBest Western, Ramada, Days Inn, Holiday Inn, Quality Inn5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
121/27
Magnuson Grand Since 2008Hotels and resorts with catering and on-site restaurantsUpscaleBest Western Premier, Crowne Plaza, Hilton, Marriott, Radisson5-year commitment: $10,000
7-year commitment: $5,000
10-year commitment: $1,500
Commission: 5% GRR
20/5

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