SPOKANE, Wash.—Red Lion Hotels Corporation announced the LVH — Las Vegas Hotel & Casino, also known as the LVH, will be first to join the Leo Hotel Collection, a new brand segment announced by the company in January. LVH and Red Lion Hotels signed the agreement this week and the hotel is expected to integrate the license affiliation relationship by the end of the first quarter.
“We are happy to have the LVH join as the first hotel in the Leo Hotel Collection,” said Ron Burgett, executive vice president of lodging and brand development for Red Lion Hotels Corporation. “This iconic hotel has the outstanding guest service and amenities that can only be found in premium Las Vegas resorts, all directly adjacent to the Las Vegas Convention Center, one of the world’s largest meeting destinations. We look forward to being rewarded for the incremental revenue we drive to the LVH from reservations made through our select distribution channels.”
Having served as headquarters for some of the best entertainers of all time with a 1,650 seat main showroom and 350 seat cabaret, the LVH is a 2,956-room resort hotel, with luxury suites and villas. The hotel has 220,000 square feet of meeting space, a full-service spa, an outdoor pool with 17 cabanas, six tennis courts, and access to a private golf course.
“This strategic relationship allows the LVH the opportunity to work with a well-respected hotel company like Red Lion. Affiliating with the new Leo Hotel Collection, the LVH joins a strong and well-established distribution network to the benefit of all,” said Rick Stevens, president of Navegante Gaming LLC, representing the LVH.
Red Lion Hotels Corporation introduced the Leo Hotel Collection as a new brand in development at the Americas Lodging Investment Summit (ALIS). The brand is geared toward independent owners of boutique and historic hotels interested in access to the company’s reservation distribution systems, providing more than 48 percent contribution through its central sources.