Industry NewsBrandsLoews Launches Luxury Brand Platform

Loews Launches Luxury Brand Platform

NEW YORK—Loews Hotels & Resorts today announced that it has completed the acquisition of the 155-room Mandarin Oriental San Francisco Hotel, which has been renamed the Loews Regency San Francisco. The Loews Regency San Francisco joins the Loews Regency New York, creating a distinct Luxury Brand, Loews Regency.

Distinctive qualities of the brand include sought-after locations within a destination; approachable luxury with a personalized style that is warm and engaging; and vibrant lobby bars and lounges, as well as sophisticated, modern, and comfortable touch points. Additionally, each location will have its own Power Breakfast.

“The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience,” said Jonathan Tisch, chairman of Loews Hotels & Resorts.

Located in San Francisco’s Financial District, the Loews Regency San Francisco is situated on the top floors of San Francisco’s third-tallest office building, showcasing uninterrupted views of San Francisco and its bay. The hotel features 155 guestrooms, the Brasserie S&P restaurant, over 5,000 square feet of meeting space, and a new 8,000-square-foot spa and fitness center.

With the addition of the Loews Regency brand platform, Loews Hotels now operates three distinct brands: Loews Hotels & Resorts (upper upscale); Loews Regency (luxury); and The OE Collection, a management-based platform to support existing or newly built independent hotels, mostly in the upper-upscale and lifestyle categories.

Loews Regency San Francisco is the eighth addition to the Loews Hotels portfolio announced over the past three years. Loews Hotels opened the 400-room Loews Chicago Hotel on March 2 and continues to seek to grow its three brands in gateway cities and resort destinations.

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