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As the hotel industry evolves to meet shifting consumer demands, so must brands to stay relevant in a competitive landscape. Hotels must define their brands for the future – what guest segments they will serve, what content and experiences those guests will be looking for, how hotels can best communicate with guests, and whether a hotel’s current brand is best positioned to meet all those needs. To learn more about how hotels can evaluate brands and strategize to keep them relevant, read the full article here.

Today’s consumers are looking for a dose of nostalgia in their hotel experiences, according to Forbes columnist Ann Abel. Read about this growing trend and how six hotels are hitting the mark with their diverse retro-chic styles here.

April’s Coachella and Stagecoach Festivals not only attract big names in music and art to Southern California, but also the crowds of festival-goers that fill area hotel rooms. Data from Expedia shows that ADRs hit record highs and occupancy soars during the month of April in this region. Read more here.

 

An online petition started by a sex-trafficking victim has grown into a movement to push New York hotels to combat sex trafficking. With 54,000 signatures to date, the petition led to the introduction of a New York state bill that would require all lodging facilities to post educational signage and train employees to recognize victims of sex trafficking. Other states have adopted or are considering similar legislation. To learn more about the bill and the impact trafficking has on the hospitality industry, click here.

With the current building boom and a dearth of available skilled laborers, the cost of construction labor has been steadily on the rise. While it can have a dramatic impact on building costs, it is not entirely unexpected. Whenever the economy thrives, the cost of construction labor goes up. To read more, click here

ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions:

  • Do people trust online reviews more than their friends?
  • Do they read reviews before buying a product or visiting a place?
  • What items or activities are the most reviewed online?

Key results indicated that a whopping 98 percent of people believe online reviews are at least somewhat reliable, and 59 percent of shoppers believe online reviews are equally as trustworthy as a review provided by a friend.

The survey also showed that consumers choose different online review sites depending on the product or service being researched. When looking for a good restaurant, they head to Yelp 53 percent of the time. When looking for product reviews, Amazon and eBay top the list, with each mentioned 57 percent of the time.

By far the most popular category of online reviews is electronics, with 71 percent of mentions. Hotel and restaurant reviews are the next most-popular searches, 53 percent and 52 percent respectively.

However, despite an extensive reliance on these online evaluations, only 51 percent of online shoppers say they take the time to write them.

To see full survey results, click here.

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