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As consumers turn to technology to eliminate travel headaches, Priceline projects that brands will be empowered to deliver instant gratification. Thanks to meaningful functionality in mobile technology, app service providers will be able to predict individual traveler needs and provide real-time assistance. Read more here.

It is becoming increasingly clear that millennials do not vacation to relax—90 percent of millennials like to experience something new while on a trip, and 70 percent want to learn from the communities they visit. According to FutureCast’s “The Millennial Brief on Travel and Lodging,” millennials are willing to splurge on vacations and activities, but not on accommodations. Learn more about what millennials look for in a vacation here.

AAA is estimating that 48.7 million Americans will travel 50 miles or more between Nov. 23 and Nov. 27. This marks the greatest volume since 2007, as long as weather doesn’t get in the way. Meteorologists are projecting a stormy pattern that includes snow in the Northeast and rain on the West Coast. Read more here.

A recent study suggests that positive online hotel reviews actually cause increases in demand and price. The study has some limitations, but its preliminary findings show that in 2014, when ratings rose by one star, demand increased by 25 percent and prices rose by 9 percent. To read more, click here.

Airbnb has announced it will begin dipping into industries other than accommodations with the introduction of “Trips,” an excursion offering. After months of testing, these experiences will launch immediately in a dozen global locations. The tours will cost roughly $200, and will be organized by locals. For more information, click here.

Labor union members held a rally on Wednesday in downtown Los Angeles where hotel workers and community activists asked for stricter short-term rental regulations. This was held in response to Airbnb’s host conference, starting today. To read more, click here.

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