According to a new report from STR, the U.S. hotel industry has seen year-over-year growth in the first quarter of 2017. Occupancy was up 0.9 percent, ADR was up 2.5 percent to $124.27, and RevPAR was up 3.4 percent to $75.92. To read more, click here.
New data from Microsoft search engine Bing suggests that travel searches by voice are increasing. In the U.K., there has been a 343 percent year-over-year increase in Brits looking to book their hotels using the Cortana digital assistant on their mobile devices. And it’s not just hotels—voice flight searches are also up, 277 percent year-over-year. These numbers are likely to keep rising as the use of digital assistants becomes more widespread. Read more about this new search trend here.
A March 2017 report of hotels’ performance in the U.S. is delivering positive news to the industry. According to newly-released data from the firm STR, three key metrics topped March 2016 numbers — occupancy (up 2.6 percent), average daily rate (up 2.4 percent), and revenue per available room (RevPar – up 5.1 percent). March 2017 also marks the 85th month that RevPAR showed a year-over-year increase, with Detroit, San Diego, and St. Louis markets posting double-digit RevPAR growth. To read more about the report, click here.
After months of decline, hotels in Miami-Dade County are beginning to show signs of growth, according to data from the firm STR. About 7.1 percent more rooms were sold in March 2017 compared to March 2016. However, ADRs are still down from last year. Read more here.
Demand for extended-stay hotels has risen in recent years, and hotels are seeing record revenues as a result. Yet the future remains uncertain for this industry segment, as consumer demands change and homesharing becomes more mainstream. Read more here.
As the hotel industry evolves to meet shifting consumer demands, so must brands to stay relevant in a competitive landscape. Hotels must define their brands for the future – what guest segments they will serve, what content and experiences those guests will be looking for, how hotels can best communicate with guests, and whether a hotel’s current brand is best positioned to meet all those needs. To learn more about how hotels can evaluate brands and strategize to keep them relevant, read the full article here.