Machine learning and artificial intelligence—technologies seen in consumer products such as Siri, Amazon Echo, and Google Home—are starting to make the jump over to the hospitality industry. One way that hospitality companies are adding this tech to their offerings is through chatbots, which have gained enormous popularity among consumers who want quick and easy answers when using online services, without having to wait on hold to speak to a person. The AI market is expected to grow to over $4 billion in the next three years, so hoteliers should expect to see more of this technology and begin incorporating it into their operations sooner rather than later. Read more here.
Occupancy rates nationally were 69.5 percent in the first half of 2017, up 0.5 percent from 2016. STR’s Q2 report also shows that RevPAR has increased for the seventh year in a row, in some markets significantly. For example, Orlando and Seattle markets grew 13.5 percent and 9.6 percent respectively. Read more.
Paying attention to how Chinese travelers are affecting the global hospitality industry is becoming more important for U.S. hoteliers. As China’s middle class expands their travel frequency and spending habits, hoteliers plan to attract this growing market by updating businesses to support new spending routines. Read more.
New and existing hotel brands alike are exploring how to cater to so-called “millennial” guests, and the F&B space is no exception. The National Restaurant Association notes in its new State of the Industry report that restaurants are looking to attract travelers seeking more technology and unique dining experiences. The report found that the age group is more open to restaurants that streamline orders through electronic kiosks or tablets, and many prefer to be able to peruse menus online before choosing where to dine. Health and sustainability were also important factors—74 percent of millennials said that they were more likely to dine somewhere that offered healthy options and 65 percent chose restaurants based on environmental friendliness. Read more about the report’s insights and how hotels are driving guests to F&B offerings here.
With society’s focus on health and wellness, it’s no surprise that most hotels offer guests a fitness center. Extending that focus, many hotels now offer wellness programs targeted at staff, which are paying off in spades. Employees with access to these programs are happier, healthier, and better serve guests. Read more.
Trump Hotels’ Chief Executive Eric Danziger said that the company’s new midscale American Idea brand has about 10 hotels planned for the chain. Trump Hotels previously announced that Chawla Pointe, LLC would open three American Idea properties in Mississippi. Read more about the brand here.