While the hotel industry is poised to face a number challenges in the future, analysts at Kroll Bond Rating Agency predict that shifting demographics may not be one of them. In fact, a growing middle class with spending power and more millennial travelers may ultimately benefit hotels in the coming years. Read more.
This August, certain areas of the U.S. will have a chance to glance a total solar eclipse—the first in a century for some states—creating a natural attraction that hoteliers are tapping into. The trend of capitalizing on natural phenomena is not uncommon—plenty of travelers trek to remote northern areas for no other reason than to witness the Aurora Borealis. However, once-in-a-lifetime opportunities like a total solar eclipse prompt hoteliers to set special, temporary rates and offer unique perks and amenities. Read more about the ways that hoteliers respond to natural phenomena in their areas here.
The Department of Labor has decided to rescind an Obama Administration rule that expanded the joint employer standard established under the National Labor Relations Board’s 2015 Browning-Ferris Industries of California decision, a move that the American Hotel & Lodging Association applauded. Read more.
This week during the NYU Hospitality Industry Investment Conference, the Trump Organization announced its plans for a three-star hotel chain, American IDEA. The brand will debut in Mississippi with a design focused on U.S. icons and culture. Trump Organization CEO Eric Danziger said that the plans have been in the works for two years, and are not related to politics. American IDEA will compete with midscale and upper-midscale brands. The Trump Organization announced earlier this year that it will also add four-star, boutique-style brand, Scion, to the company’s portfolio. Read more.
InterContinental Hotels Group is planning a new brand that will add to the Candlewood Suites and Holiday Inn experiences. The details will be announced at a conference in Las Vegas on June 19, and the name of the brand has not yet been disclosed. Read more here.
A new Rutgers University study suggests that Airbnb hosts may be more likely to discriminate against those with disabilities. Researchers sent more than 3,800 varying requests to hosts and found that 75 percent of travelers who did not mention any disability were granted preapproval. Conversely, that rate fell to varying levels depending on the disability mentioned in the original request—61 percent for dwarfism, 50 percent for blindness, 43 percent for cerebral palsy, and 25 percent for spinal cord injuries. Airbnb said that it is partnering with disability organizations to provide hosts with education, and plans to release an accessibility listing this summer. These studies spotlight and emphasize the importance of applying regulations such as those under the Americans with Disabilities Act to newcomers in the lodging landscape. Read more.