After months of decline, hotels in Miami-Dade County are beginning to show signs of growth, according to data from the firm STR. About 7.1 percent more rooms were sold in March 2017 compared to March 2016. However, ADRs are still down from last year. Read more here.
Demand for extended-stay hotels has risen in recent years, and hotels are seeing record revenues as a result. Yet the future remains uncertain for this industry segment, as consumer demands change and homesharing becomes more mainstream. Read more here.
As the hotel industry evolves to meet shifting consumer demands, so must brands to stay relevant in a competitive landscape. Hotels must define their brands for the future – what guest segments they will serve, what content and experiences those guests will be looking for, how hotels can best communicate with guests, and whether a hotel’s current brand is best positioned to meet all those needs. To learn more about how hotels can evaluate brands and strategize to keep them relevant, read the full article here.
Today’s consumers are looking for a dose of nostalgia in their hotel experiences, according to Forbes columnist Ann Abel. Read about this growing trend and how six hotels are hitting the mark with their diverse retro-chic styles here.
April’s Coachella and Stagecoach Festivals not only attract big names in music and art to Southern California, but also the crowds of festival-goers that fill area hotel rooms. Data from Expedia shows that ADRs hit record highs and occupancy soars during the month of April in this region. Read more here.
An online petition started by a sex-trafficking victim has grown into a movement to push New York hotels to combat sex trafficking. With 54,000 signatures to date, the petition led to the introduction of a New York state bill that would require all lodging facilities to post educational signage and train employees to recognize victims of sex trafficking. Other states have adopted or are considering similar legislation. To learn more about the bill and the impact trafficking has on the hospitality industry, click here.