Greater demand from travelers for unique experiences has driven some success for boutique properties and prompted an increase in large hotel companies launching soft brands to respond to guests’ changing tastes. However, this trend has not put an end to the development of massive hotels and resort properties across the globe. To read about five large hotel projects in the pipeline that are poised to make a splash in the hospitality landscape, click here.
PORTSMOUTH, NH—Analysts at Lodging Econometrics report that the total number of hotel construction projects in the Middle East is up 13 percent year over year (YOY), and currently at 561 projects/154,627 rooms. The number of rooms under construction is up 20 percent by projects YOY to 339 projects/98,653 rooms, those scheduled to start construction in the next 12 months are up 21 percent YOY at 125 projects/32,116 rooms, and projects in early planning are down 12 percent YOY at 97 projects/23,858 rooms.
The top hotel companies in the Middle East’s construction pipeline are Marriott International with 94 projects/22,641 rooms, Hilton Worldwide with 81 projects/22,456 rooms, and AccorHotels with 79 projects/24,491 rooms. The largest brand in the pipeline for each of the these companies is Courtyard by Marriott with 15 projects/3,112 rooms, Hilton’s full-service hotel with 26 projects/9,215 rooms, and Accor’s Adagio City Aparthotel with 13 projects/2,529 rooms.
The countries with the most hotel construction in the Middle East are Saudi Arabia with 202 projects/60,392 rooms, United Arab Emirates with 186 projects/53,717 rooms, and Qatar with 56 projects/14,307 rooms. Cities in the Middle East with the largest pipelines are Dubai, UAE, with 141 projects/40,266 rooms, Riyadh, Saudi Arabia, with 58 projects/11,364 rooms, and Doha, Qatar, with 52 projects/12,680 rooms.
PORTSMOUTH, NH—Europe’s hotel construction pipeline has 1,186 projects and 185,799 rooms, up 25 percent by projects year-over-year (YOY), according to Lodging Econometrics. The number of projects under construction is up 32 percent since last year to 559 projects and 94,170 rooms, while those scheduled to start construction in the next 12 months are up 70 percent to 401 projects and 58,646 rooms. Projects in the early planning stages are down 23 percent to 226 projects and 32,983 rooms.
The top hotel companies in Europe’s construction pipeline are AccorHotels with 201 projects/24,593 rooms, Hilton Worldwide with 166 projects/26,269 rooms, and Marriott International with 165 projects/28,758 rooms. The largest brand in the pipeline for each of the these companies is Accor’s Ibis Styles with 47 projects/5,693 rooms, Hilton’s Hampton Inn & Suites with 69 projects/10,527 rooms, and Marriott’s Moxy with 50 projects/9,461 rooms.
The top countries in the European pipeline are the United Kingdom with 230 projects/35,452 rooms, Germany with 186 projects/36,556 rooms, and France with 109 projects/14,147 rooms. The European cities with the largest pipelines are London with 83 projects/15,029 rooms, Paris with 39 projects/7,131 rooms, and Moscow with 30 projects/5,982 rooms.
A quarter of Florida’s population was ordered to evacuate in response to Hurricane Irma and some hotels will be out-of-operation for months. An STR analysis shows that room demand is fluctuating and bookings are mostly from media, volunteers, and government workers as well as displaced residents. Read more.
Digital media continues to transform how travelers book hotels, and social media now plays a bigger role in those trip decisions. According to Travel Media Group, nearly half of travelers encounter hotel social media during their booking process, and not having popular platforms like Facebook and Twitter can impact a hotel’s conversions. Hotels on Facebook get twice the click-through rates as other retail businesses and hotels that engage regularly on Twitter have 89 percent more favorites and 150 percent more click-throughs. Read about how hotels can develop a good social media strategy here.
Latin America’s current construction pipeline has 878 projects/146,312 rooms, the exact same number of projects as last year, according to Lodging Econometrics. The number of projects under construction is up 4 percent year-over-year to 418 projects/72,690 rooms. The number of rooms scheduled to start construction in the next 12 months is up 22 percent, at 211 projects/33,542 rooms, while those in early planning stages are down 18 percent, at 249 projects/40,080 rooms.
The hotel companies with the most projects in Latin America’s construction pipeline are AccorHotels with 150 projects/22,136 rooms, Marriott International with 94 projects/14,880 rooms, and Hilton Worldwide with 75 projects/11,709 rooms. The largest brands in the pipeline for each of these companies are Accor’s Ibis with 56 projects/7,588 rooms, Marriott’s Fairfield Inn with 14 projects/2,035 rooms, and Hilton Garden Inn with 22 projects/3,286 rooms.
The top countries in the Latin America construction pipeline are Brazil with 311 projects/52,634 rooms, Mexico with 197 projects/33,569 rooms, and Colombia with 74 projects/10,707 rooms. Cities in Latin America with the largest pipelines are Sao Paulo with 38 projects/7,026 rooms, Campinas, Brazil with 25 projects/4,594 rooms and Lima, Peru with 24 projects/4,073 rooms.