How customers use travels apps has changed in recent years, and one area that affects their behavior is performance. Customers who now expect faster image load, downloads, and search results are more likely to close out or give up on an app when its speed fails to meet their demands. Learn more about this issue here.
According to Marcus & Millichap’s 2017 U.S. Hospitality Investment Forecast, the state of Oklahoma ranks fourth in the U.S. in the percentage of its hotel inventory currently under construction. There were 3,906 rooms under construction as of December 2016, representing 5.6 percent of the state’s hotel stock. Read more here.
According to STR, upscale limited-service hotels are currently in the midst of a development boom. These limited-service upscale properties are especially popular in crowded downtown areas where hotels don’t necessarily need to have an in-house restaurant or conference center. In the first 90 days of 2016 alone, the number of rooms in the upscale segment jumped by 6.1 percent. Room growth in the industry as a whole was only 2.9 percent. Customer demand for limited-service upscale properties is also at an all-time high. Learn more about this trend here.
According to a new report from STR, the U.S. hotel industry has seen year-over-year growth in the first quarter of 2017. Occupancy was up 0.9 percent, ADR was up 2.5 percent to $124.27, and RevPAR was up 3.4 percent to $75.92. To read more, click here.
New data from Microsoft search engine Bing suggests that travel searches by voice are increasing. In the U.K., there has been a 343 percent year-over-year increase in Brits looking to book their hotels using the Cortana digital assistant on their mobile devices. And it’s not just hotels—voice flight searches are also up, 277 percent year-over-year. These numbers are likely to keep rising as the use of digital assistants becomes more widespread. Read more about this new search trend here.
A March 2017 report of hotels’ performance in the U.S. is delivering positive news to the industry. According to newly-released data from the firm STR, three key metrics topped March 2016 numbers — occupancy (up 2.6 percent), average daily rate (up 2.4 percent), and revenue per available room (RevPar – up 5.1 percent). March 2017 also marks the 85th month that RevPAR showed a year-over-year increase, with Detroit, San Diego, and St. Louis markets posting double-digit RevPAR growth. To read more about the report, click here.