After examining over 6,000,000 recipients during the last three months who were sent email campaigns by a dozen hotels and resorts, the opt-out rate among millennials (age 15-30) averaged 0.26 percent, while baby boomers (age 51+) averaged an opt-out rate of 0.21 percent. To read more, click here.
Airbnb is working on getting laws passed that will technically legalize the service, allowing it to remit tax payments. The home-sharing company is framing the ongoing debate around how it pays taxes by highlighting its fight to legitimize the service, without addressing its subsidiaries that are protected from tax liabilities. For more on how Airbnb is fitting into the sharing economy, click here.
Lodging Econometrics (LE) reports that the countries with the largest construction pipelines in the world are: the United States with 4,413 projects and 546,135 rooms and China with 2,513 projects and 548,550 rooms. Following is: Indonesia with 405 projects and 65,631 rooms; Brazil with 396 projects and 70,478 rooms; and India with 336 projects and 50,753 rooms. Of these countries, only the United States showed a project count increase in 2015, up 21 percent, while India showed the largest decline, down 12 percent.
A growing number of consumers expect to have it their way, but many organizations are unprepared to manage the need for personalization, a report from Oracle reveals. Only 33 percent of hospitality executives gave their organization an “A” in its ability to offer highly individualized guest experiences. For the full report, click here.
According to the latest Global Construction Pipeline Trend Report from Lodging Econometrics (LE), the worldwide pipeline is at 11,130 projects and 1.9 million rooms, the highest level LE has ever recorded. The Global Pipeline is up 9 percent year-over-year (YOY) by both projects and rooms, lead by significant growth in the United States which has the world’s largest pipeline.
Globally there are 5,287 projects and 986,913 rooms under construction, up 1 percent by projects and 3 percent by rooms. Projects scheduled to start construction in the next 12 months, at 3,041 projects and 440,632 rooms, increased significantly, up 30 percent by projects and 25 percent by rooms. Projects in early planning, with 2,802 projects and 472,251 rooms, is up 8 percent by projects and 9 percent by rooms.
Instead of Chicago Mayor Rahm Emanuel’s ordinance amendment that would set a 90-day limit on rentals per year, with those renting for longer periods required to get a business license, the Illinois Hotel & Lodging Association is calling for simpler measures as a compromise with rental operators. To read more, click here.