New York-based research company Brand Keys has released its 21st annual Customer Loyalty Engagement Index, which examined 35 hotels across the economy, midscale, upscale, and luxury segments to study how each engages guests and seeks loyalty. To discover which hotels have the most loyal customers, click here.
The planned $1.5 billion acquisition of Starwood’s timeshare business, Vistana Signature Experiences, by Interval Leisure Group has been delayed from its expected April 30 closing date. The delay was caused by a desire to avoid unnecessary tax withholding, but the deal is expected to close later this month. To read more, click here.
Honeymooners are packing more adventures into a shorter span of time. According to a study from Westin Hotels & Resorts, newly-married couples in the last five years have been one and a half times more likely to seek the outdoors. However, 70 percent of couples visit more than one destination in less than 10 days. Read more here.
A YouGov survey of more than 10,000 travelers in the Middle East, North Africa, and South Asia revealed that 75 percent said television shows and Facebook content were the most influential channels when it came to choosing a travel destination. Read more here.
With the Starwood merger set to close this summer, Marriott International has a weighty task ahead. During a video interview at the Arabian Hotel Investment Conference, Marriott CEO Arne Sorenson said the mega-company already has specific targets in place for driving RevPAR and margin improvements. Read more from the Q&A here.
Daylighted works with hospitality-based venues to curate personalized digital art collections for exhibition on their unique interactive digital canvas. Featuring 10,000 contemporary artworks from local art communities, all accessible through a subscription, venues can change the art at any time to keep a fresh variety that ties into seasons, trends, or events. www.daylighted.com/business
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