BETHESDA, Md.—JW Marriott Hotels & Resorts has unveiled Spa by JW. This new concept offers treatments and products designed to address four core benefit states: calm, indulge, invigorate, and renew. The first Spa by JW will debut in September at the new JW Marriott Houston Downtown, followed by the JW Marriott Mumbai Sahar in December, with more than 20 Spa by JWs in the pipeline.
“Our guests are incredibly passionate about well-being but they don’t always have the time to invest in cultivating it. They are looking for an experience that delivers true impact and results that are tailored to their state of mind,” said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. “Spa by JW offers an environment where you can chose exactly what you want, when you want, without any of the intimidation or hassle.”
Entering through an open and inviting lounge space, guests can browse the retail area that features both traditional and non-traditional spa products, from eye masks and meditation books to artisanal chocolates and wine. The lounge serves as a social space for guests to relax and enjoy regardless of whether they book a treatment.
Guests will be greeted at the Curator’s Desk to explore all of the treatment options from full-service to express spa treatments. Developed in collaboration with JW Marriott brand partner and spa industry leader Aromatherapy Associates, all treatments are designed with the essential benefit states in mind.