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Intercontinental Hotels Group

Intercontinental Hotels Group

Atlanta, Ga.-based InterContinental Hotels Group (IHG) is having a very busy year. The company oversees eight—soon to be nine—franchise brands, ranging from the namesake InterContinental Hotels and Resorts, to the upscale boutique Hotel Indigo, to the upper-midscale Holiday Inn Hotels and Resorts and its younger sibling, Holiday Inn Express. Holiday Inn Express is the company’s most popular brand, with 2,158 properties in the Americas alone.

In May, the company’s CEO, Richard Solomons, announced his intentions to retire from IHG and his role as chief executive. He officially stepped down as CEO on June 30 and was succeeded by Keith Bar, a member of IHG’s executive committee who has been with the company for nearly 17 years. Solomons had been with the company for 25 years.

In June at the company’s 2017 Americas Conference, IHG also announced that it would be launching a new midscale brand. This brand will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues. This brand will champion the traveler who wants a hotel stay that finally meets their expectations for the type of hospitality they value most at a price point about $10-15 less than Holiday Inn Express.

Though IHG has yet to announce a name for the brand, it does have its values clearly outlined. The rooms will be designed for sound sleep, and its amenities will include intimate and inviting public spaces that encourage working and socializing. The brand will also leverage the latest in technology, including a state-of-the-art, cloud-based reservation system and mobile check-in and check-out. The brand will offer a complimentary breakfast that guests can grab-and-go or eat in the lobby. The new brand will consist of new-build properties with between 95 and 100 keys.

IHG expects to release more information about the brand this fall, with first hotels beginning construction in early 2018 and opening in 2019.

AT A GLANCE:
» Ownership split (Americas properties) | 290 corporate-owned or managed and 3,630 franchised
» Rewards program | IHG Rewards Club
» Length of contract | Not disclosed
» Contact | development@ihg.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesAmericas Propertiesin the Global
pipeline
Candlewood Suites Since: 1995 (acquired by IHG in 2003)Focused on comfort, space, and value, properties offer spacious studios and one- and two-bedroom suitesMidscaleExtended Stay America, Home2 Suites by Hilton, Mainstay Suites, TownePlace SuitesApplication: $500/room (not less than $50,000)
Royalty: 5% GRR
Services: 2.5% GRR
368102
Holiday Inn Express Since: 1991Mid-priced hotel for value-oriented travelers who expect dependable service and informed hospitalityUpper-midscaleComfort Inn, Fairfield Inn, La Quinta, Hampton Inn, Application: $500/room (not less than $50,000)
Royalty: 6% GRR
Services: 3% GRR
2,158454
Holiday Inn Hotels and Resorts Since: 1952Offers a consistent and reliable welcoming experience with attractive facilities and friendly serviceUpper-midscaleCourtyard by Marriott, Hyatt Place, Hampton Inn, Hilton Garden InnApplication: $500/room (not less than $50,000)
Royalty: 5% GRR
Services: 3% GRR
737259
Crowne Plaza Hotels and Resorts Since: 1983Targeted at the modern business traveler, the brand just announced its Accelerate plan, which includes a $200 million investment in the brand in the Americas regionUpscaleDoubleTree by Hilton, Radisson, Hilton, Wyndham, Sheraton, MarriottApplication: $500/room (not less than $75,000)
Royalty: 5% GRR
Services: 3% GRR
16210
Even Hotels Since: 2013Focuses on creating a balance so travelers can make choices they feel good about while on the roadUpscaleFour Points by Sheraton, Aloft, Hyatt Place, Courtyard by Marriott, Hilton Garden InnApplication: $500/room (not less than $60,000)
Royalty: 5% GRR
Services: 3.5% GRR
66
Hotel Indigo Since: 2004Delivers a refreshing and inviting boutique hotel experienceUpscaleAC Hotels, Hyatt Place, AloftApplication: $500/room (not less than $60,000)
Royalty: 5% GRR
Services: 3.5% GRR
4631
Staybridge Suites Since: 1998Innovative all-suite hotel brand designed to meet the needs of extended-stay guestsUpscaleResidence Inn, Hyatt House, Homewood SuitesApplication: $500/room (not less than $50,000)
Royalty: 5% GRR
Services: 2.5% GRR
228113
Intercontinental Hotels and Resorts Since: 1946Provides enriching and authentic experiences with local insight that comes from more than 70 years of experienceLuxuryGrand Hyatt, W Hotels, Fairmont, JW Marriott, WestinApplication: $500/room (not less than $75,000)
Royalty: 5% GRR
Services: 3% GRR
486

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