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Intercontinental Hotels Group

Intercontinental Hotels Group

Atlanta, Ga.-based InterContinental Hotels Group (IHG) had a very busy 2017, and the new year did nothing to slow its innovation and growth. Like many of its competitors, IHG has been working aggressively to expand its portfolio, both through acquisitions, as well as the launch of new brands. In 2017, they announced avid hotels, a new midscale brand that already has more than 100 properties in the pipeline. In March, IHG announced that it had agreed to buy a 51 percent majority stake in luxury brand Regent Hotels and Resorts for $39 million. Then, in June, IHG announced another new brand, voco.  This upscale brand will focus primarily on conversion opportunities to strengthen the company’s position in the extremely lucrative upscale segment, which is expected to grow by a further $20 billion by 2025. Voco’s rollout will begin in IHG’s Europe, Middle East, Asia & Africa (EMEAA) region, with plans to take it to the Americas and Greater China over time. The first voco will open in Australia.

AT A GLANCE:
» Ownership split (Americas properties) 301 corporate-owned or managed and 3,739 franchised
» Rewards program | IHG Rewards Club
» Length of contract | Not disclosed
» Contact | development@ihg.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomersAmericas PropertiesIn the U.S.
pipeline
Avid Hotels Since: 2017Basics done exceptionally well—at a fair price. New-build construction with modern, comfortable design.MidscaleBest Western, Baymont, tru by Hilton, Quality InnApplication: $500/room
(not less than $50,000)
Royalty: 5% GRR
Services: 3% GRR
Business and leisure travelers095
Candlewood Suites Since: 1995 (acquired by IHG in 2003)An extended-stay hotel brand that provides an approachable, down-to-earth experience for travelers.MidscaleHome2 Suites by Hilton, Mainstay Suites, TownePlace SuitesApplication: $500/room
(not less than $50,000)
Royalty: 5% GRR
Services: 2.5% GRR
Business and leisure extended-stay travelers379104
Holiday Inn Express Since: 1991Modern hotels for value-oriented travelers that are fresh, clean, and uncomplicated.Upper-midscaleComfort Inn, Fairfield Inn, La Quinta, Hampton InnApplication: $500/room
(not less than $50,000)
Royalty: 6% GRR
Services: 3% GRR
Business and leisure travelers2,230464
Holiday Inn Hotels and Resorts Since: 1952Designed to meet the needs of both business and leisure travelers and deliver memorable experiences through warm and welcoming service, contemporary design, and a sense of comfort.Upper-midscaleCourtyard by Marriott, Hyatt Place, Hampton Inn, Hilton Garden InnApplication: $500/room
(not less than $50,000)
Royalty: 5% GRR
Services: 3% GRR
Business and leisure travelers769112
Crowne Plaza Hotels and Resorts Since: 1983Targeted at the modern business traveler, the brand just announced its Accelerate plan, which includes a $200 million investment in the brand in the Americas region.UpscaleDoubletree by Hilton, Radisson, Hilton, Wyndham, Sheraton, MarriottApplication: $500/room
(not less than $75,000)
Royalty: 5% GRR
Services: 3% GRR
Business and leisure travelers1547
Even Hotels Since: 2013A brand created with wellness at its core, empowering guests to maintain their wellness routine when on the road.UpscaleFour Points by Sheraton, Aloft, Hyatt Place, Courtyard by Marriott, Hilton Garden InnApplication: $500/room
(not less than $60,000)
Royalty: 5% GRR
Services: 3.5% GRR
Business and leisure travelers86
Hotel Indigo Since: 2004Delivers a refreshing and inviting boutique hotel experience reflective of the local community.Upper-UpscaleResidence Inn, Hyatt House, Homewood SuitesApplication: $500/room
(not less than $50,000)
Royalty: 5% GRR
Services: 2.5% GRR
Business and leisure extended-stay travelers246142
Staybridge Suites Since: 1998Innovative all-suite brand designed to meet the needs of extended-stay guestsUpscaleHyatt, Hyatt Regency, Marriott, WestinApplication: $500/room
(not less than $60,000)
Royalty: 5% GRR
Services: 3.5% GRR
Business and leisure travelers5135
Intercontinental Hotels and Resorts Since: 1946Provides enriching and authentic experiences with local insight that comes from more than 70 years of experience.LuxuryGrand Hyatt, W Hotels, Fairmont, JW Marriott, Ritz-CarltonApplication: $500/room
(not less than $75,000)
Royalty: 5% GRR
Services: 3% GRR
Business and leisure travelers496

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