InterContinental Hotels Group launched a new Holiday Inn guestroom design at its owners conference in San Francisco last week. The new H4 design marries homey areas with flexible work spaces, movable seating, and more than five dedicated points of power throughout the room. New in-room elements include an entryway alcove where guests can drop their keys, plug in their devices, and hang their coats, and a king bed room type with a trundle bed that doubles as a sofa during the day.
“We want our owners to be able to utilize their asset very productively seven days a week,” said Elie Maalouf, CEO of the Americas for IHG. “The brilliant idea of that trundle, which creates a professional couch-looking space for a king-size room that on the weekend all of a sudden converts to two beds, is you can put four people in there without sacrificing the professional look and feel of the room during the week for the business traveler.” Developed for new-build and renovated hotels in the U.S. and Canada, H4 guestrooms are expected to make their debut in Holiday Inns opening early next year.
Also announced at the conference was a new guestroom design for Staybridge Suites being developed in urban markets, and new Keurig coffeemakers coming to every Holiday Inn and Holiday Inn Express guestroom in the United States. The new Staybridge Suite guestroom design maximizes the space for both studios and one-bedroom suites by introducing elements that have multiple uses. In both room types, there is a separate work and dining area. The desk is mobile and the standard desk hutch has been removed and replaced with a built-in cubby and shelves mounted to the wall.
The new Holiday Inn H4 design follows IHG’s massive rollout of the Formula Blue design prototype for Holiday Inn Express. “For Holiday Inn Express, we started with one prototype model last year and now we have three different décors and styles that you can pick from,” said Maalouf. “We might continue to expand that as we go forward. [The H4 design is] going to launch with a few options and more color palettes but all within a scheme.”
“We want to tailor our brands locally where we can,” said IHG CEO Richard Solomons. “Fundamentally, it’s about having brands that attract people, direct bookings, technology that make it easy, because that’s actually the way you build relationships and the way you drive value for your owners.”