CHICAGO—Hyatt Hotels Corporation today announced the first two Hyatt-branded all-inclusive resorts, currently THE ROYAL Cancún and Barceló Los Cabos, will be rebranded as Hyatt Zilara Cancún and Hyatt Ziva Los Cabos in Q4 2013. Hyatt Ziva Rose Hall, Jamaica, formerly the Ritz Carlton Golf Resort and Spa, Rose Hall, Jamaica will open in early 2014. Each resort will undergo a multimillion dollar renovation as part of its rebranding.
The new brands will allow Hyatt a distinct all-inclusive experience. Hyatt Zilara will exclusively focus on adults while Hyatt Ziva will focus on families. Resorts flagged under the Hyatt Zilara brand, which was derived from the word “exhilarate,” will inspire guests to embrace new discoveries through activity-driven experiences. Hyatt Ziva resorts will capture the fun and vitality of a vacation, encouraging families to celebrate life’s pleasures and foster lasting connections.
“We are excited to add two brands that will help to create another way for our guests to experience Hyatt,” said Chris Walker, vice president, brand experience, Hyatt Hotels & Resorts. “We are currently working with guests, especially our Hyatt Gold Passport members, to design a differentiated all-inclusive experience. We look forward to infusing Hyatt’s authentic hospitality, meetings and event acumen and food and beverage expertise into these brands.”
Three additional all-inclusive resorts are expected to be introduced in 2014 and 2015.