ATLANTA, Ga.—Hospitality Ventures Management Group (HVMG) announced that it will operate the new Hyatt Atlanta Perimeter at Villa Christina, the first new hotel in Atlanta’s Perimeter district in more than 25 years and the company’s third full-service Hyatt hotel in the last 16 months.
The 177-room Hyatt Atlanta Perimeter is located in Perimeter Summit, an 83-acre, master planned, mixed-use development, combining more than 1.3 million square feet of Class A office with luxury residential and numerous lifestyle amenities at one premier address. The Hyatt was strategically designed and developed to add the convenience and comforts of a four-star hotel to Villa Christina, Atlanta’s premier conference and special event venue. HVMG also will manage the Villa Christina, which is host to more than 200 weddings, meetings, and special events annually and offers expansive gardens, meeting, and conference space, ballroom, and special event facilities, recreational attractions, and fine dining.
“With the industry metrics, especially ADR, continuing to grow at historically high levels, these types of multi-dimensional projects will become more prevalent,” said Robert Cole, president and CEO of HVMG. “During and immediately following the downturn, our team was immersed in the turnaround of troubled assets. This allowed us to perfect an operational infrastructure and processes that assures success from the start, balancing revenue maximization with efficient operating margins, all while focusing on the guest experience. That discipline has put us in a position to confidently tackle complex projects with numerous and varied business drivers, like the Hyatt Atlanta Perimeter at Villa Christina.”
HVMG assumed management of the following other full-service Hyatt Hotels this past year: the 197-room Hyatt Palm Springs, Calif., and the 395-room Hyatt Regency, Albuquerque, N.M.
“Hyatt Hotels is very proud of our strategic partnership with HVMG,” said George Vizer, vice president, franchise operations North America. “Our values and cultures are well aligned, and we could not think of a better partner to represent our brand in this key new project.”
The Hyatt Atlanta Perimeter at Villa Christina features 177 rooms and suites, including bridal suites and a Lanai Terrace overlooking the gardens. The Hyatt also features Sassafras, a relaxing new lounge experience to Villa Christina’s existing dining venues, which include Cafe Christina for casual lunch and breakfast options, as well as the namesake Villa Christina, an award winning fine dining room specializing in Northern Italian cuisine. An outdoor pool deck with sweeping views of the Atlanta skyline, a state-of-the-art fitness center with private spa rooms, complimentary shuttle service, valet parking, and 24 hour business center services round out the hotel’s amenities.
The hotel is located conveniently near the Perimeter Mall and minutes from the Buckhead shopping, restaurant, and entertainment destinations. With three MARTA stops in Perimeter Center, the city’s downtown attractions, such as World of Coca-Cola, CNN Center, and the Georgia Aquarium, are a short metro ride away. The Central Perimeter also is home to UPS, Cox Enterprises, State Farm and other major corporations.