SiteMinder has revealed the 15 booking channels that generated the greatest revenue for U.S. and Canada hotels in key tourism destinations in 2017. The lists are based on the 72 million hotel reservations that passed through SiteMinder’s channel management solution during the year to produce $21.53 billion in gross revenue for the company’s 28,000 hotel customers worldwide.
The lists of the top-performing booking channels once again feature a range of both B2B and household consumer channels–from OTAs to hotel websites, wholesalers, and global distribution systems. Direct booking through hotel websites ranked among the most revenue-generating booking channels.
“These lists are testament to the incredible, material impact that a broad distribution strategy, which caters to a diverse business mix from various feeder markets, can have on a hotel’s bottom line,” says SiteMinder’s Managing Director Mike Ford. “They also prove the enormous–and growing—value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year. Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally.”
Within their respective tourism destinations, the top 15 booking channels combined to contribute 87 percent of all hotel revenue that passed through SiteMinder’s channel manager in 2017.
In the United States and Canada, the 15 leading booking channels of 2017 include:
- Hotel websites (direct bookings)
- Global distribution systems
- Hostelworld Group