MIAMI, Fla.—IHG (InterContinental Hotels Group) announced that the Holiday Inn Express Rio Branco in Brazil has broken ground. The new-build hotel is scheduled to open in late 2013, just in time for the forthcoming FIFA World Cup in Brazil. When the property opens, it will be IHG’s first hotel in Rio Branco.
“We are thrilled that this hotel has broken ground in a market that IHG has thrived in since 1946 and knows well,” said Joel Eisemann, chief development officer, IHG, the Americas, in an announcement. “IHG is committed to working with our partners in Brazil to develop hotels in growing markets where branded, quality lodging options are needed.”
The 110-room Holiday Inn Express Rio Branco is owned by Inter Oceanica Hotelaria Ltda under a license agreement with a company in the InterContinental Hotels Group. The nine-story hotel will include four meeting rooms, an outdoor pool, bar, a fully-equipped business center, and gym.
The hotel will feature the complimentary Express Start breakfast bar with a full range of breakfast items, including a rotation of egg and meat selections, biscuits, yogurt, fruit and the brand’s proprietary cinnamon roll, and Smart Roast coffee. The SimplySmart shower will incorporate a proprietary Stay Smart Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products.
“As Brazilian cities use upcoming sporting events to brand themselves in Latin America and across the globe, as well as improve their local infrastructures, we look forward to seeing an increase in leisure and business travel as a result,” added Alvaro Diago, COO, IHG, Latin America and the Caribbean. “Mid-scale brands will benefit the most from this demand as well as the burgeoning middle class that is driving consumption in this high-growth market.”
IHG currently has 13 hotels in nine cities in Brazil, including one InterContinental Hotel, two Crowne Plaza Hotels, five Holiday Inn Hotels and four Holiday Inn Express properties, and one Staybridge Suites. Most recently, the Holiday Inn Express Maceio Ponta Verde opened one block from beautiful Ponta Verde beach in Maceio in Northeast Brazil. The Holiday Inn Express Belem is scheduled to open later this year and will be located in Belem, the entrance gate to the Amazon.