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Hilton Worldwide

Hilton Worldwide

Hilton Worldwide is one of the largest multi-brand hotel developers, operators, and franchisors in the world, and the last 12 months have been incredibly busy for this McLean, Va.-based hotel company. In January, Hilton launched its second soft brand, the Tapestry Collection. Positioned to fill white space in the upscale market, Tapestry meets guest demand for an upscale collection brand. Additionally, Hilton’s newest hard brand, the midscale Tru, which was launched in January 2016, has become the fastest growing brand in the history of the hotel industry, with more than 200 properties in its U.S. pipeline alone. Earlier this year, Hilton also announced an overhaul of its rewards program. Rebranded as Hilton Honors, the program offers new and industry-first perks for its more than 60 million members.

AT A GLANCE:
» Ownership split (U.S. properties) | 237 corporate-owned or managed and 3,841 franchised
» Rewards program | Hilton Honors
» Length of contract | Varies
» Contact | Sarah Hannam, sarah.hannam@hilton.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. PropertiesU.S. Pipeline
Tru by Hilton Since: 2016A simplified, affordable, yet spirited brand that encourages social connectivity with reimagined public spacesMidscaleNone at this timeInitial $75,000
Royalty: 5% GRR
Marketing: 4% GRR
First property to open Q1 2017219
Home2 Suites by Hilton Since: 2009Offer all-suite hotels with flexible guest room configurations and inspired amenities for the cost-conscious guestMidscale extended stayNone at this timeInitial: $75,000
Royalty: 3% GRR for Year 1, 4% GRR for Year 2, and 5% GRR for remainder
Marketing: 3%
139351
Hampton Hotels by Hilton Since: 1984Brand culture of Hamptonality; team members promise friendly service, clean rooms and comfortable surroundings to every guestUpper-midscaleComfort Inn, Courtyard, Fairfield Inn, Holiday Inn, Holiday Inn ExpressInitial: $75,000 + $400/room (over 150)
Royalty: 6% GRR
Marketing: 4% GRR
2,079348
Hilton Garden Inn Since: 1996A peaceful and energizing hotel brand targeted to mid-market travelersUpper-midscaleCourtyard, Fairfield Inn, Holiday Inn, Holiday Inn ExpressInitial: $75,000 + $400/room (over 150)
Royalty: 5.5% GRR
Marketing: 4% GRR
610140
Hilton Hotels and Resorts Since: 1919Stylish and forward-thinking properties with smart design and innovative restaurant conceptsUpper-midscaleCrowne Plaza, Hyatt, Sheraton, WestinInitial: $75,000 + $400/room (over 150)
Royalty: 5% rooms / 3% F&B
Marketing: 4% GRR
24212
Doubletree by Hilton Since: 1969Contemporary upscale accommodations in gateway cities with full service facilitiesUpscaleCourtyard, Crowne Plaza, Holiday Inn, SheratonInitial: $75,000 + $400/room (over 250)
Royalty: 5% GRR
Marketing: 4% GRR
33139
Homewood Suites by Hilton Since: 1989Inviting, generously sized suites, featuring separate living and sleeping areas and fully-equipped kitchens with full-size refrigeratorsUpscale extended-stayResidence Inn, Staybridge SuitesInitial: $75,000 + $400/room (over 150)
Royalty: 3.5% GRR for Year 1, 4.5% GRR for Year 2, and 5.5% GRR for remainder
Marketing: 3.5% GRR
407117
Embassy Suites Since: 1984Two-room suites with separate living area, private bedroom, free made-to-order breakfast, and a complementary evening reception with snacks and beverages, complementary WiFiUpper-upscaleCourtyard, Crowne Plaza, Holiday Inn, SheratonInitial: $75,000 + $400/room (over 250)
Royalty: 3.5% GRR for Year 1, 4.5% GRR for Year 2, and 5.5% GRR for remainder
Marketing: 4% GRR
22642
Canopy by Hilton Since: 2014Based in key urban neighborhoods and vibrant secondary markets with a focus on unique qualities of each neighborhoodLuxuryMoxy, W Hotels, Le Meridien, EVEN HotelsInitial: $75,000 + $400/room (over 250)
Royalty: 5% GRR
Marketing: 4% GRR
022
Conrad Hotels and Resorts Since: 1982Intuitive service is delivered with the Conrad Concierge mobile app that puts all hotel services and amenities at the guest's fingertipsLuxuryFairmont, JW Marriott, Park Hyatt, Renaissance, SofitelNot disclosed42
Waldorf Astoria Hotels and Resorts Since: n/aHotels that are a true reflection of their surroundings in the world's most sought after locations
LuxuryFour Seasons, Mandarin Oriental, Ritz-Carlton, St. RegisNot disclosed124

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