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Hilton Worldwide

Hilton Worldwide

Hilton Worldwide is one of the largest hotel developers, operators, and franchisors in the world, and 2018 has been a very busy year for its brands. Hilton’s portfolio has seen significant growth over the past 12 months. In July, Canopy by Hilton announced that it had doubled its Americas footprint in two weeks, and has plans to open 30 more properties over the next six years. Additionally, the company’s Hampton by Hilton brand opened 60 hotels in the first six months of 2018. Hampton also unveiled a new prototype in May that offers a flexible building model that embraces emerging guest preferences, such as improved functionality and design efficiency. The company also rolled out an updated prototype for its much-lauded, recently introduced midscale brand, tru by Hilton, in May. There are 290 tru properties in the pipeline.

Beyond its brands, Hilton is looking to make a global impact by halving its environmental footprint by 2030. It’s the first hotel company to release science-based targets for reducing its carbon emissions. It is also looking to double its social impact investments in the same time period.

AT A GLANCE:
» Ownership split (U.S. properties) | 283, corporate-owned or managed and 4,096 franchised
» Rewards program | Hilton Honors
» Length of contract | Varies
» Contact development.americas@hilton.com

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomerU.S. Properties/StatesU.S. Pipeline
Tru by Hilton Since: 2016A vibrant, affordable, young-at-heart hotel experience that heroes efficient design and encourages social engagement.MidscaleBaymont, Best Western, Comfort Inn & Suites, La Quinta, Quality Inn, Sleep Inn, WingateInitial: $75,000
Royalty: 5% GRR
Marketing: 4% GRR
Business and leisure travelers with a zest for life17/11290
Home2 Suites by Hilton Since: 2009All-suite hotels with flexible guestroom configurations and inspired amenities for the cost-conscious guest.Miscale extended-stayCandlewood Suites, Hawthorn Suites, TownePlace Suites, WoodSpring SuitesInitial: $75,000
Royalty: 5% GRR
Marketing: 3.5% GRR
Five-plus-night traveler, business and leisure212/42385
Hampton Hotels by Hilton Since: 1984Best value and consistent award-winning service for travelers of any focused-service hotel brand through a unique combination of essential amenities, affordable price, and guaranteed satisfaction.Upper-midscaleComfort Suites, Courtyard, Fairfield Inn, Holiday Inn Express, SpringHill SuitesInitial: $75,000 + $400/room (over 150)
Royalty: 6% GRR
Marketing: 4% GRR
Business, leisure, and groups2,146/50319
Hilton Garden Inn Since: 1996Best value and consistent award-winning service for travelers seeking an upscale, full-service experience with the convenience of a focused-service hotel.UpscaleAloft, Courtyard, Four Points, Holiday Inn, Hyatt Place, Springhill SuitesInitial: $75,000 + $400/room (over 150)
Royalty: 5.5% GRR
Marketing: 4% GRR
Business, leisure, and groups639/50140
Hilton Hotels and Resorts Since: 1919An upper-upscale brand that hosts the world through service with passion, places with energy, and moments that matter.Upper-midscaleHyatt, Marriott, Omni Hotels & Resorts, Sheraton, Westin HotelsInitial: $75,000 + $400/room (over 250)
Royalty: 5% GRR
Marketing: 4% GRR
F&B: 3% GRR
Practical and knowledgeable travelers244/4011
Doubletree by Hilton Since: 1969An upscale brand that delivers a warm welcome through CARE, the right balance of comfort and style—as well as a signature warm chocolate chip cookie.UpscaleCrowne Plaza, Delta, Holiday Inn, SheratonInitial: $75,000 + $400/room (over 250)
Royalty: 5% GRR
Marketing: 4% GRR
Pragmatic travelers341/4332
Homewood Suites by Hilton Since: 1989Inviting, generously sized suites, featuring separate living and sleeping areas and fully-equipped kitchens with full-size refrigerators.Upscale extended-stayElement, Hyatt House, Residence Inn, Staybridge SuitesInitial: $75,000 + $400/room (over 150)
Royalty: 3.5% GRR for Year 1, 4.5% GRR for Year 2, and 5.5% GRR for remainder
Marketing: 3.5% GRR
Five-plus-night business traveler, upscale transient, and families438/49103
Embassy Suites Since: 1984An upper-upscale, all-suites hotel brand that anticipates the needs of both business travelers and families.Upper-upscaleCourtyard, Crowne Plaza, Holiday Inn, SheratonInitial: $75,000 + $400/room (over 250)
Royalty: 3.5% GRR for Year 1, 4.5% GRR for Year 2, and 5.5% GRR for remainder
Marketing: 4% GRR
Mix of business and family travelers240/4238
Canopy by Hilton Since: 2014This brand creates a positive stay for guests seeking an energizing and comfortable experience.UpscaleHyatt Centric, Joie De Vivre, Kimpton, Ace HotelsInitial: $75,000 + $400/room (over 250)
Royalty: 5% GRR
Marketing: 4% GRR
Travelers who enjoy uncomplicated comforts and an energizing atmosphere2/119
Conrad Hotels and Resorts Since: 1982This modern, yet sophisticated, brand offers travelers the luxury of being themselves.LuxuryFairmont, Intercontinental, JW Marriott, Park Hyatt, SofitelNot disclosedNew generation of smart luxury travelers5/41
Waldorf Astoria Hotels and Resorts Since: n/aA brand of luxury hotels and resorts that offers exceptional experiences in legendary locations.LuxuryFour Seasons, Mandarin Oriental, Peninsula, Ritz-Carlton, St. RegisNot disclosedDiscerning travelers13/72

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