NEW YORK—Hilton Hotels and Resorts, the flagship brand of Hilton Worldwide, today announced the launch of Herb N’ Kitchen, its new dining concept that infuses fresh, local gourmet food into an upscale restaurant and convenient culinary market. Now open inside New York Hilton Midtown, the first Herb N’ Kitchen offers locals and travelers healthy fare for breakfast, lunch and dinner; and the choice of restaurant dining at their leisure, meals packaged to take away, or in-room delivery for hotel guests.
With a shift in the way today’s travelers dine, the quick service segment is moving to the forefront of the hotel experience. According to a recent report from food industry research group Technomic, 85 percent of casual dining consumers say they visit fast casual dining outlets at least once a month and one third of consumers say they order from the healthy menu more often than they did one year ago at fast casual restaurants. Earlier this year, Hilton Midtown discontinued room service and decided to make the switch to Herb N’ Kitchen’s fast-casual concept.
“With casual dining on the rise, our guests can enjoy quick, healthy, and gourmet food options at value-driven prices,” said Beth Scott, vice president, global product development, food and beverage, Hilton Worldwide. “Herb N’ Kitchen provides a fresh, approachable and gourmet concept that engages guests by offering five integrated zones for the ultimate in customization.”
Herb N’ Kitchen provides salads, sandwiches, and flatbreads, as well as signature specialty items, regional gourmet treats, and main courses. At New York Hilton Midtown, guests can enjoy New York City fare such as Pat LaFreida Burgers with New York cheddar served on cornmeal kaiser rolls, house-made sweet Italian sausage and an ever-changing cheese plate from Greenwich Village-based Murray’s Cheese. Baked in Brooklyn pita chips, Salty Road salt water taffy, Kings County Jerky, and Tumbador Chocolate are among the locally made offerings available.
Additionally, the self-service model offers diners the flexibility to enjoy different experiences as the space transitions from lunch to dinner to include options such as live-action stations. Guests also have the option to enjoy meals in the comfort of their hotel rooms at New York Hilton Midtown via the Herb N’ Kitchen delivery service.
The distinct zones that shape the Herb N’ Kitchen culinary experience at New York Hilton Midtown are: Arrival, a retail-like experience with relevant merchandise in a well-designed display; Barista, offering quick coffee drinks, pastries, fruit and yogurts; Oven, offering flatbreads and burgers; and the Buffet, providing relevant and healthy options for breakfast in a relaxed environment in the Dining Room.
The Herb N’ Kitchen gourmet restaurant and market concept is an optional model for individual Hilton Hotels & Resorts properties.