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Hard Rock International

Hard Rock International

Franchising since 1995, Hark Rock International’s hotels are rooted in music and offer a wealth of unique and interesting guest amenities, from “Sound of Your Stay,” which allows guests to rent guitars for the duration of their stay, to the brand’s “Rock Om” in-room yoga program. The brand is also known for taking design risks, like the Seminole Hard Rock Hotel & Casino Hollywood’s under-construction, guitar-shaped tower, which will serve as a 638-room addition to the property. There are currently four Hard Rock properties in the U.S. pipeline.

AT A GLANCE:
» Ownership Split (U.S. properties): | 3 corporate-owned or managed and 8 franchised
» Rewards program | Hard Rock Rewards
» Length of contract | 20 years
» Contact Todd Hricko, SVP & Head of Global Hotel Development

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesTarget CustomerTarget CustomerU.S. Properties/StatesU.S. Pipeline
Hard Rock hotels Since: 1995A brand where the unexpected becomes the expected with unique and memorable experiences.Full-service, upper-upscaleAndaz, Autograph, Curio, Edition, Kimpton, Thompson, W HotelsApplication: $25,000 + $500/room
Royalty: 5% GRR + 2% F&B revenue
Marketing: 2.5% total revenue
Modern travelers who are fans of music and good timesModern travelers who are fans of music and good times25/74

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