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  • Motel 6 Ft Worth Northlake

  • Motel 6 Ft Worth Northlake

G6 Hospitality

With two economy brands in its portfolio—Motel 6 in the transient category and Studio 6 in extended stay—G6 Hospitality bases its appeal to potential franchisees on its value proposition and reputation for providing safe, clean, and attractively designed accommodations. G6’s hotels are also pet-friendly. As a business entity, Dallas-based G6 Hospitality was created in late 2012, when the Motel 6 and Studio 6 brands were acquired by affiliates of the Blackstone Group private equity firm. Blackstone plans to continue investing in the growth of these two hotel brands.

SNAPSHOT:
Cost per key | Motel 6: $38,000-$55,000; Studio 6: $46,000-$61,000
Ownership Split | 512 (58,749 rooms) corporate-owned and 823 (63,234 rooms) franchised
Rewards Program | No
Length of Contract | Not disclosed
Contact | Dean Savas, 888-842-2942, franchisesales@g6hospitality.com

Click Here for this listing in Lodging August’s Digital edition.

 

Brand NameWhat It's AboutChain ScaleCompetitive SetFranchise FeesU.S. and Canada PropertiesGlobal Pipeline
Motel 6 Since: 1996Promise of clean, comfortable rooms and great service where kids stay freeEconomyDays Inn, Econo Lodge, Microtel, Super 8Application: $5,000
Initial: $25,000 + $400/room in excess of 75 rooms
Royalty: 5% GRR
Marketing: 3.5% GRR
1,23559
Studio 6 Since: 1999Extended stay, furnished studios include accommodating hotel amenities at low weekly ratesEconomyExtended Stay America, Intown Suites, Value Place, Mainstay SuitesApplication: $5,000
Initial: $25,000 + $400/room in excess of 75 rooms
Royalty: 5% GRR
Marketing: 2% GRR
10043

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