Charlotte, N.C.-based hotel company Extended Stay America (ESA) is poised to initiate its first-ever franchising program and begin building again for the first time since 2007. The midscale extended-stay hotel company, which currently owns all 625 of its properties, is implementing this program as part of a growth strategy that would add another 75 hotels by 2021. This initiative will also see the launch of ESA 2.0, which includes redesigned guestrooms with separate public and private areas that allow shared rooms to function optimally during stays up to a month long.
AT A GLANCE
» Ownership split (U.S. properties) | 625, all corporate-owned
» Rewards program | Perks Instant Rewards
» Length of contract | 20 years
» Contact | Steve Miller, firstname.lastname@example.org
|Brand Name||What It's About||Chain Scale||Competitive Set||Franchise Fees||U.S. Properties / States||U.S. Pipeline|
|Extended Stay America Since: 2017||An extended-stay brand with a friendly staff and practical touches that make it easier to be away from home||Midscale||TownePlace Suites, Candlewood Suites||$60,000||625/44||10|