AUSTIN, Texas—Sage Hospitality and the DoubleTree by Hilton Austin, located on North I-35 at Hwy 290 East, have announced that the hotel will undergo a transformation, beginning now and completing in March 2016. Changes will include the lobby, the remainder of its guest rooms, meeting space, and a full rebrand of the hotel’s restaurant into TEXTURE food & drink, an open and airy space offering depth to the dining experience.
TEXTURE will offer an unexpected experience in hotel dining, from soft to crunchy, the menu of classic Austin favorites, many house smoked or locally grown, will have a little twist to excite the palate. Serving breakfast, lunch, dinner, room service and a late night menu, this new Austin restaurant will be an attraction for locals as well as hotel guests. That quirky Austin vibe will be served daily, along with edgy cocktails, smooth wines and bubbly local beers.
Additional changes to the DoubleTree Austin, designed by DLR Group, include full and creative upgrades to guestrooms, the lobby, courtyard, and 22,000 square feet of meeting space, adding an additional 2,000 square feet during renovation. A “We Proudly Serve” Starbuck coffee shop will be built into the lobby providing guests with fresh coffee and pastries. And the Spanish-colonial style hotel will also receive a refresh in their 24-hour business center and fully equipped fitness center.
The new look will incorporate functionality in the guest rooms along with thoughtfully appointed art and accents. The lobby will become more of a public space, offering community space for work or play with seats and plenty of spaces to plug in technology. TEXTURE will also open into the lobby, creating a light and airy space around a wrap-around bar and cocktail area. Artwork in the rooms and public spaces will be curated by NINE dot ARTS locally, focusing on unique pieces that “keep Austin weird” and add energy to the room.
“Our transformation will change the entire hotel including our extensive meeting space, making it an amazing choice for meetings and events in Austin,” said James Prendeville, general manager of the DoubleTree. “And with the addition of TEXTURE food & drink, we look forward to being the hot spot in town for both travelers and locals, and there’s a possibility of bringing it to our events and expanding to catering down the road.”