NEW YORK—Début Hotel Group, the collection of lifestyle brands launched by Hampshire Hotels Management earlier this year, today announced that it will begin franchising the Night Hotels brand and offering franchise incentives through the end of this year.
As an incentive for developers and owners, the Hotel Group is offering 50 percent off the initial franchise fee as well as a 1.5 percent royalty fee and a 1.5 percent marketing fee for the first five years of the agreement. After the fifth year, the royalty fee increases to 2.5 percent and the marketing fee remains 1.5 percent for the life of the contract. The incentive is available only for agreements signed by Dec. 31, 2015.
“In re-imagining the Night Hotels brand, we set out to develop a thoughtful, flexible business model that addresses the modern owner’s and the modern guest’s needs,” said Eric Danziger, president and CEO of Hampshire Hotels Management and Début Hotel Group. “We are so pleased to offer hoteliers an opportunity to not only transform their properties so distinctly but also provide them with a founder’s incentive that stands out and is substantial.”
This midscale, lifestyle brand is design focused and non-traditional and offers a convertible room product, which means a single room can transform from a communal living and entertaining space to a relaxing guestroom.
An enhanced technology platform incentivizes guests to book online with complimentary Wi-Fi upgrades, while a social “jukebox” provides curated playlists for each individual hotel location that guests can tune into.
The public areas at each hotel are communal spaces for guests to interact. Introducing the “maxi-bar,” Night Hotels’ lobbies will offer guests a range of grab and go items at fair prices. There will also be an onsite Brew & Tap, providing guests with coffee all day and beer and wine in the evening.