Parsippany, N.J.–April showers may bring May flowers, but across much of the United States, June stakes claim as the rainiest month of the year, bringing unwelcome gloom at the start of the popular summer travel season. Days Inn by Wyndham won’t stand for it—the economy hotel brand is protecting summer trips from ill-timed drizzle with its exclusive Days InnBrella, an umbrella that blocks rainfall while simultaneously emitting lit-from-within LED beams to brighten even the dreariest days.
The move is part of the brand’s positioning of its entire portfolio as “Clean & Bright.” Days Inn has launched other initiatives focused on “brightness,” like an open call for a photography intern to take sun-focused photos.
“Each day has so much to offer and at Days Inn we believe nothing—not even gloomy weather—should ruin a hard-earned vacation,” says Patrick Breen, senior vice president, brand operations for Days Inn by Wyndham. “A little travel confidence, like the promise of sun-inspired rays at your fingertips, can go a long way in helping travelers seize every day and max out their travel fun. With Days InnBrella, if it rains, it can still shine.”
The umbrella is the first to emulate the principles of LED light therapy, which research shows can help boost energy levels and improve mood. Each generates more than 4,000 LUX, giving guests boosts of energy and perking up gray days through uplifting illumination.
Beginning today, guests at Days Inn hotels in some of America’s rainiest cities can power up the Days InnBrella during their stays when the weather tries to dampen summer fun: Days Inn by Wyndham Seattle Aurora, Seattle, Wash.; Days Inn by Wyndham Portland East, Portland, Ore.;
Days Inn by Wyndham Hotel New York City Broadway, New York, N.Y.; Days Inn by Wyndham Houston-Galleria TX, Houston, Texas; Days Inn by Wyndham Raleigh Midtown, Raleigh, N.C.; Days Inn by Wyndham Miami International Airport; Miami, Fla.; Days Inn by Wyndham Memphis at Graceland; Memphis, Tenn.; and Days Inn by Wyndham New Orleans Pontchartrain, New Orleans, La.
The brand is also giving away a limited number to travelers on its Twitter handle (@DaysInn) now through June 26, 2018.